Posted on :
11 Sep, 2010
11 Sep, 2010
BP South Africa is well known for exploration, production, refining, trading and distribution of energy. There are 790 BP branded service stations, 26 depots and other distribution sites, including three coastal installations.
The company processes its crude oil through, and has a 50% stake in the South Africa Petroleum Refineries (Sapref) at Reunion, 16 kilometres south of Durban on the East Coast of South Africa. It also has a 50% holding in the South African Lubricants Manufacturing Company (SAMCO), and a lubricating and oil blending plant at nearby Island View.
BPSA employs some 1 300 people in South Africa, excluding those employed by Sapref, the refinery and the blending plant. Employees come from a wide variety of racial and cultural backgrounds incorporating over 10 distinct home languages.
Job title: Public Relations and Sponsorship Manager
Req ID 14265BR
Job category Marketing
Countries (State/Region) South Africa
•The Public Relations and Sponsorship Manager visualises, negotiates, executes with excellence and actively leverages all external sponsorship opportunities in South Africa and acts as a resource for other business units in the Africa sub-region.
•Reporting to the Marketing Manager Africa, this role is responsible for Marketing Sponsorship and Event Management for the business unit in line with overall corporate and market space strategic requirements.
•Ensures that masterbrand integrity is maintained through all PR and Sponsorhsip activities.
•Visualises, develops and implements employee engagement programmes as morale builders and as sources of information.
•Make use of Public Relations resources in building corporate image and acting as ‘eyes and ears’ of the Company for relevant feedback for senior management.
•Negotiate and liaise with sponsored motor sport teams. Individual competitors and event organisers to ensure maximum exploitation of the publicity opportunities arising from these programmes to the benefit of Masterbrand and product specific awareness.
•Overall co-ordination of sponsorships.
•Devise and implement communication strategies to assists with enhancing staff motivation and information sharing opportunities through the medium of motor sport events and internal functions.
•Compile, contribute and edit the quarterly internal newsletter, which is a key communications resource to all Lubes staff in Africa.
•Input to Lubes Intranet News.
•Manage and develop the objectives, theme and presentation “look-and-feel” for Lubricant and related conferences.
•Investigate all available opportunities to maximise impact of sponsorships to build, heighten and strengthen Brand awareness with all relevant stakeholders.
•Monitor the use of Masterbrand/Corporate Identity and ensure all Team members are aware when any changes take place.
•Develop measurables to evaluate the impact of the sponsorships on the brand and the continued relevance of sponsorship initiatives.
•Monitor ROI of sponsorships through measurement of media coverage – print and electronic media.
•Monitor the BP Lubes sponsorship performance in the competitive set of other petroleum companies operating in South Africa.
•Monitor the value of BP Lubes publications, in terms of form and content, with respect to target markets and similar competitor initiatives.
•Develop wide ranging organisational skills through external and on-the-job training and maximise lessons learned through prior experience.
•Initiate and nurture close relationships with all motoring and related media representatives and their companies/organisations, including SA Guild of Motoring Journalists, motor sport competitors, organisers and officials.
•Initiate and nurture relationship building activities with members of the motor and allied industry leaders.
•Accountability for compliance with Group functional standards of direct report and contractors, as well as any customers involved in projects/activities.
•Accountable for expenditure of Public Relations and Sponsorship budget and paying relevant suppliers/third parties.
Essential criteria & qualifications Educational background
Matriculation and a tertiary qualification in Marketing and/or Public Relations.
Experience (years and nature)
Eight years-plus experience of relationship management, sponsorship management, event management, communications methodology, with general sales and marketing knowledge as a background.
Advantageous if the incumbent is well known to the majority of the motoring media, motor sport organisers and officials, motor dealers and executives in allied automotive industries.
Desirable criteria & qualifications:
•Generate and distribute relevant information to internal staff, while encouraging feedback as a two-way communications medium.
•Manage the Marketing Assistant whose role is to provide administrative support to the entire Marketing Team.
Relocation available Yes – Domestic (In country) only
Travel required Yes – up to 25%
Is this a part time position? No
How to apply:
Select “view jobs in Africa” then apply
This job expires on the 17th of September 2010