Hippo Vacancies: Inbound Marketing Specialist Job Opportunity

Hippo South Africa Recruits Inbound Marketing Specialist

Do you believe that inbound marketing drives the best leads? Do you wake up every day asking how you can move your keywords into the #1 position? Are you constantly thinking of highly compelling, multi-media content that expresses thought leadership, instills credibility, increases SEO and captures the attention of millions? Do you dream of creating a piece of content that goes viral overnight?
Upstream seeks a self-motivated Inbound Specialist to lead all aspects of organic-driven lead generation and e-commerce incorporated with social media strategy. The Inbound Specialist works across multiple internal groups and geographies to develop content and SEO strategies, including on-page and off-page, that help Brands achieve its goals. This position reports to the Online Media Manager.

Duties & Responsibilities

• Develop inbound marketing strategies and plans
• Provide highly-creative on-brand content that gets noticed
• Deliver compelling multi-media content, campaigns, and calls to action that increase inbound traffic, e-commerce revenue, and qualified leads
• Lead, manage and coordinate inbound programs
• Increase e-commerce revenue
• Increase leads for sales funnel
• Create an inbound marketing scorecard and baseline
• Track, measure and report weekly, monthly, and quarterly results
• Select and manage external vendors

Minimum Job Requirements

• 5+ years of inbound marketing and social media experience
• Exceptional writer and editor
• Incredibly creative mind
• Working knowledge of Google SEO algorithm
• Expert user of inbound marketing tools (e.g., Google Analytics, SEOmoz, HubSpot, DFA, etc.)
• Strong analytic and reporting skills
• Ability to present data-intensive information to management
• Success leading global inbound initiatives
• Effective management skills

Click here to apply online