Trade Marketing Analyst at Danone - Jobs in South Africa

Trade Marketing Analyst at Danone

Posted on :

21 Jun, 2016

Category :

Marketing Jobs in South Africa

Danone Southern Africa (Pty),a subsidiary of Danone, is looking for Trade Marketing Analyst South Africa (ZA) JohannesburgDanone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

To track and analyse all brand, competitor and promotional activities in supporting Trade Marketing, and to ensure the successful implementation of key projects. This role is a key point of contact for the Field Sales Team for demand planning and forecasting.

1. KEY AREAS OF RESPONSIBILITY
1.1. Tracking and Planning
• Present research and analysis outcomes in a logical and interesting format that is understood by the audience, along with recommendations and suggestions to improve the situation for the business
• Independently run with projects that entail researching, gathering, analysing, compiling and presenting accurate findings and results to interested parties
• Analyse internal and external customer data
• Determine the quality and quantity of data to be shared with the Commercial team
• Engage with key internal contacts for gathering of relevant information
1.2. Market Brand Analysis
• Monitor competitor activity and communicate findings to Marketing and Commercial teams
• Complete competitor pricing analysis and advise on competitive pricing range
• Prepare regular price review and analysis reports to determine the market situation and competitiveness against the main competitors in the market
• Explore new potential markets where the product or service can be introduced
• Make product marketing decisions based on the target audience and the nature of the product or service
• Based on the data, prepare the framework for marketing strategies for the company
1.3. NPD Management
• Create relevant PDF and listing documents, and track and monitor listings
• Sign off on trade presenters with relevant members of Commercial & Marketing teams
• Manage the allocation of trade presenters and samples
• Plan and forecast for the launch of new products
• Track and monitor the distribution and sales of new products on weekly basis
• Conduct post analysis of new product performance
• Ensure daily, weekly and monthly tracking on new brands
• Ensure 100% accuracy on trade presenters
• Engage with key internal contacts for gathering of relevant information

2. ACADEMIC AND TRADE QUALIFICATIONS
• Matric and a relevant 3-year Diploma /Degree

3. WORK EXPERIENCE AND SKILLS
• Minimum of 5 years’ experience in a Commercial environment
• Demonstrated knowledge in Sales/ Trade Marketing, Brand and Competitor Awareness as well as new product management
• Advanced MS Office (PowerPoint, Word, Excel)
• Excellent administration skills
• Demonstrated customer knowledge
• Sound understanding off the FMCG industry, with Dairy focus being an advantage
• Strong analytical, interpretative and investigative skills
• Information System oriented

4. PERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITS
• Goal-oriented, with a commitment to achieve targets
• Ability to work independently
• High levels of integrity
• Ambitious
• Ability to work in a multicultural environment
• Flexible and adaptable with ideas, when changes occur within the plans and/or work environment
• Strategic thinking and problem solving abilities
• Able to work in a collaborative work environment
• Strong organizational skills

For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
57099.Experience:Experienced professionals

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