Posted on :
21 Mar, 2014
21 Mar, 2014
To ensure that campaigns are planned correctly and on schedule so that exciting brochures with the right mixes of products are obtained to reach the optimum sales mix and direct profit margin
Meet profit plan requirement
Support overall growth target by analysis of previous launches, promotions and sales in order to maximise all opportunities in all Campaigns.
The Pre- and post-campaign analysis resulting from this will ensure future fact-based campaign planning.
Campaign Schedule Management
Setting up and coordination of campaign schedule to ensure that brochure plans are executed timeously.
Setting up and running pagination brainstorms to plan paginations of brochures.
Setting up and running of brochure pagination reviews, brochure margin reviews and presidential reviews to get optimal input on planned brochures.
PRE-CAMPAIGN ANALYSIS DECKS
Setting up and co-ordinating cross functional readiness meetings
CAMPAIGN REDY TO GO LIVE
„X Establish strong relationships with sales, operations, creative and finance. Communicate with category managers & estimator frequently to get input and accurate product & promotional information for campaign planning.
ACCURATE & COMPLETE LEADERLISTS
„X Ongoing interaction with the creative department to facilitate efficient communication between the marketing department and the creative department and to ensure a creative and accurate brochure execution.
„X Contribute to all planning conferences by presenting campaign history and outcomes, and future plans. After conferences, consolidate all promotional and new product information in a campaignly energy grid.
PLANNING CONFERENCE DECKS, ENERGY GRID
„X Liaising with the finance department before and after campaigns, to ensure correct costs in the system during campaign planning and correct sales reports after campaigns.
Maintaining the PCMS and GSAM system by liaising with Europe on correct coding of products and by downloading of latest product information on a weekly basis.
„« A matric certificate, but preferably a relevant degree (e.g. B.Com Marketing)
„« Advanced maths and stats
„« Advanced Excel
„« Experience in Marketing management
„« Cosmetic Industry knowledge (advantage)
„« At least 5 years in Marketing or retail sales company.
„« Results orientated.
„« Entrepreneurship / creativity.
„« Interpersonal / communication skills
„« Ability to speak up and lead through challenges as well as cut the ambiguity.
„« Good verbal and written communication skills
„« Sound Interpersonal skills
„« Ability to manage time effectively
„« Good organisational skills
„« Above averagepresentation skills
„« Ability to managing complex tasks and matrix teams
„« Solutions orientated thinking
„« Attention to detail
|Job Title:||Campaign Planner|
|Location:||Woodmead, Gauteng, South Africa|
|Reports to:||Campaign Manager|
|Level of Experience:||3 – 6 years|
|Qualification Required:||Bachelors Degree or Equivalent|
|Skills Required:||Product / Brand Management|
|Salary Structure:||Total Cost to Company|