Posted on :
29 Jan, 2014
29 Jan, 2014
Main Purpose of Job
Accountable to the General Manager for the development of national, channel and customer category plans to achieve NSV and market share targets within agreed trade spend levels whilst positioning KCSA as the preferred category partner /expert with key customers.
Achieve KCSA and category budget NSV, OP and target value market shares within agreed trade spend levels. Monitor trade spend for total KCSA and across categories and ensure investment plans optimise KCSA outcomes.
Oversee the development of national category plans including agreed channel, customer and POP strategies, which meets business objectives in a timely manner and allows GBA teams to customise to plans & field teams to execute.
Develop agreed trade objectives, effective trade and POP strategies/tactics to support new product launches, product changeovers, price increases and key marketing and customer/channel initiatives. Oversee go-to-market success of NPI launches and key category/channel/customer initiatives.
Champion the category strategy/joint value creation (JVC) process for KCSA, with a strong foundation in category/shopper insights. Establish global networks to understand global best practices and insights. Identify and execute category/shopper learning plan within budget spends.
Drive accountability for the national and category monthly and annual sales forecasts, ensuring adherence to the agreed S&OP forecasting process and driving gap closure activity. Lead stock allocation decisions as required for optimised KCSA outcome.
Actively participate in the SACLT assisting in setting strategic direction for KCSA.
Contribute to developing a competitive advantage for KCSA through strong trade partner relationships with key customers – be seen as ‘the’ category expert.
Develop standardised processes across the category and trade marketing team and drive for best practice at KCSA. Ensures all business management standards, processes and procedures are applied and adhered to.
Ensure direct reports are developed to their full potential through coaching, appropriate training and education, goal setting and career development to add value to company performance and to encourage retention of employees.
Relationship management with third party suppliers (e.g. POS, Aztec, Nielsen).
Required qualifications / Experience
3 yr degree in a commercial discipline. Minimum 10 years business experience in Sales, Marketing or Category Management. Ideally to have worked in two of these fields. Proven track record delivering business results and successfully managing teams. Strong analytical and strategic thinking ability.
Strong analytical skills
Effective communication and influencing skills, commercial skills.
Develop Strategic Direction
Activity tracking Category optimization
6 direct reports, 9 total in team