Creative Planet South Africa: SEO Writer

Posted on :

8 Mar, 2011

Category :

Web Design Jobs South Africa

Our client a leading development firm seeks the skills and services of a skilled and experienced SEO Writer.

The job entails but is not limited to:

Website Analysis: Review and analyze client sites for areas that need to improved, deleted, revamped, etc.; prepare detailed SEO strategy reports.

Keyword Analysis, Research and Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least inexpensive, yet most profitable keywords for client sites – whether they are running a pay per click (PPC) campaign, or want to improve their organic search results.

SEO Copywriting: This includes the aforementioned keyword research, as well as SEO writing guidelines, eg, where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call-to-action statements.

SEO specialists are also responsible for creating (or overseeing the creation) of original SEO content for client sites, in addition to implementing off-page SEO content strategies like coding (eg, when and how to effectively use header tags (ie, H1, H2, H3)).

Search Engine Guidelines: Keeps abreast of white hat and black hat tactics so as not to run afoul of search engine guidelines.

Liaison: SEO specialists liaise with many different departments and professionals, inside their own company, with the client company and with independent contractors.

For example, they may work with the client’s SEO point person to strategize ways to improve and track site performance; they may compile reports for their company’s management; and they may consult with independent web designers to improve the navigation of a site so as to enhance its search engine ranking.

Technology Skills: A minimum of one to three years of web experience is required. Specific skills include knowledge of HTML; CSS; blogging platforms like wordpress; more advanced programming languages as needed; and MS Office.

The SEO specialist will also be expected to know the “language of SEO,” eg, organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc.

“Soft” Skills Required to be an SEO Specialist

Communication Skills: As indicated above in the “Liaison” section, an SEO specialist interacts with many different parties, hence, they must have excellent communication skills (written and verbal).

Self-Starter: As the position entails so many elements, an SEO specialist should be a self starter; someone who doesn’t require handholding. They should be able to assess a situation, develop a plan, get approval and run with it.

Analytical Thinker: Piggybacking on the last skill, it’s imperative that SEO specialists possess critical thinking and analytical skills. They should be able to readily identify problems and formulate practical solutions.

Cool Headed: The ability to work well under pressure; keep a cool head and demeanor.

Prior Experience: Many firms want you to have previous experience in this position, however if you can demonstrate that you possess all the above, you should be able to land a position as an SEO Specialist.

Job Requirements

Responsibilities continued:

-Inventory and assess the quality of a client’s Web site content
-Development content strategy documentation
-Interact with project team to understand business objectives and user goals
-Collaborate on site navigation, labels and content organization
-Collaborate with Creative team to determine the conceptual and copy direction of branding and advertising initiatives
-Work with art directors and designers to ensure copy tone and style are consistent with visual tone and style
-Re-purpose, edit and create site content
-Develop content migration / production workflow plan
-Evaluate and create site metadata
-Research content strategy and development best practices
-Maintain high standards of copywriting and exercise quality control on all copy



-A degree or diploma in English, journalism, communications or a related field
-At least two year’s experience as either a copywriter or content analyst (or both) in an agency environment (including experience with interactive media and direct marketing)
-Self-motivated with a keen enthusiasm for and demonstrable understanding of the Web industry and technologies
-Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects, with diverse audiences and concisely communicate complex or demanding subject matter
-Ability to multitask and meet tight deadlines
-Detail oriented

Contact details
Yolanda Gibbon
Creative Planet
+27 11 3623015
[email protected]

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