Diageo South Africa: Business Development Manager

Posted on :

1 Oct, 2010

Category :

Brewery Jobs in South Africa

Diageo in South Africa takes the form of brandhouse – a joint venture between Diageo, Heineken and Namibia Breweries. brandhouse has delivered an outstanding record of success since its formation in 2004, and currently employs approximately 700 permanent employees. Our Isipingo manufacturing facility remains part of Diageo and employs a further 110. Diageo South Africa recruits Business Development Manager


The co-ordination of Key Account resource to deliver on integrated sales driver programs for all of the NGG / Reserve brands is a crucial component of brandhouse’s strategy, as such the Bus Dev Manager will be responsible for resource direction and co-ordination combined with activity development support.

Top accountabilities

Identify and plan for NGG / Reserve brands opportunities capture for a fiscal.

Lead quality initiatives implementation through allocation of resources to KAM’s, and sales teams

Identify persuasion initiative opportunities, prioritise and drive concept development in conjunction with customer needs

Seek, capture and analyse BTL intelligence from customers

Communicate insights, provide input to assist in the development of BTL activity with KA Team

Track and analyse competitor activity, identify counter activity opportunity

Development of consumer databases tools with CATMAN team

Review and build on all activity briefs for NGG / Reserve brands for Off-Trade

Support day-to-day management of NGG / Reserve brands customer business plans through customer interaction and in field visits

Contribute to strategic planning and management processes via the use of internal and external analysis

Regularly update, report and or present information to relevant audiences facilitating decision making at all levels in the business

Actively support forecasting roles via use of trends and analysis of data as a primary input

M&E all sales driver activities with KAM’s

Work closley with Gifting Team on NGG / Reserve Brands

Drive Secondary Whisky & Duty Free Portfolio strategy/agenda with trade marketing colleagues

Required qualifications and experience


Graduate – Preferable

Marketing qualification ideal/preferable

Appropriate language skills: Multilingual


Minimum 5 yrs work experience – in-outlet, sales, customer interaction/negotiations, PR activities, projects management

Trade marketing

Liquor, CSD, fashion or technology background preferred.

Marketing, Agency and/or Events experience

Appropriate FMCG commercial experience

Key Skills

Excellent Communication skills (inc. presentation)

Training, Capability development

Networking and influencing.

Planning & Scheduling.

Administration & Time Management.

Project and Event management skills.

Problem Solving & Analysis.


IT competent

Logistics, operational problem solving.

Self management & motivation


National Off- Trade market knowledge

SAP/R3, ERP system proficiency

NGG brand plans, portfolio objectives, consumer segmentation, motivational methodology (consumerscope)

Knowledge of competitor brands and strategies

Persuasion Program development

Sales forecasting

Brand objective and product information

Customer market and consumers


Trade dynamics

Commercial understanding (ROI) profit

Trading terms

Customer management process

Supply chain logistics

Category management techniques

EDI – Commercial knowledge of debtors

To apply, Click on Search and apply, Click on Search openings, Select South Africa as the country and apply online

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