Direct Marketing Manager Vacancies

• Manage and implement on-going acquisition (including test campaigns), retention and reactivation direct mail campaigns
• Direct, edit and manage sign-off all creative development and execution of campaign materials, such as posters, leaflets, emails, sms, statements, letters, etc
• Oversee the campaign production process to ensure timeous and accurate delivery of direct marketing campaigns into all channels
• Evolve direct marketing campaigns to meet a changing business environment, objectives and test results
• Enable effective customer response through integrated, multiple channels
• Work closely together with business analysts to develop business cases for testing scenarios, forecasting and general direct marketing analysis
• Use marketing calendar effectively to plan and prioritise work for self and team

Campaign analysis

• Continuously work with the Business Intelligence/analytics team to analyse results of campaigns and communicate recommendations and initiate corrective action accordingly
• Understand and drive customer behaviour through data analysis and industry understanding
• Manage, track and measure campaigns and communicate to all stakeholders
• Manage target market analysis and selections

Customer service

• Manage customer service response protocol to ensure all responses to customer’s queries and complaints (telephonic, online, email) are appropriate, timeous and consistent
• Communicate with the operations area to ensure that all agents are apprised of new campaigns timeously and that required product training has been completed

Systems and processes

• Reassess current systems and processes and propose enhancements for optimisation in the area
• Work with analytics to design, develop and implement reporting templates and systems within the scope of direct customer marketing

Competitor and customer research

• Ensure FinChoice is up to date with the latest marketing activities conducted by competitors (e.g. products, pricing, channels, marketing methods, customer target segments)
• Benchmark against competitors locally and internationally to ensure best practice
• Continuously research, understand and be aware of customer intentions and market trends
• Provide continuous updates and recommendations to management regarding marketing trends in the financial services arena

Reporting

• Work with analytics to produce monthly reports to support the analysis of campaign performance, make recommendations and distribute to the business in a timeous manner

Budget management

• Responsible for the management of campaign budgets and track accordingly
• Strategically manage the Ad spend budget with a view to reducing cost
• Ensure the Ad spend marketing efficiencies are achieved

Management of people

• Motivate and influence team to reach set targets
• Ensure team members have clear and tangible goals which are assessed bi-annually through the KPA performance management process
• Manage team of 3-4 direct reports, and various in-direct staff who contribute skills from within the HomeChoice Group (e.g. designers, copywriters)
• Hold regular one-on-one meetings with members of the team to identify any areas of concerns and implement appropriate corrective actions
• Mentor staff and identify needs and develop career growth plans
• Provide effective leadership to team members in order to reduce turnover and achieve optimal efficiency of the department
• Ensure team works effectively with individuals across the business to gain knowledge on strategies, business processes to improve overall profitability and customer service

Other

• Assist on a variety of ad-hoc marketing and communication initiatives, as needed and instructed by the Exco

• 3 Years relevant Tertiary qualification

Experience & Skills

• A minimum of 3 to 5 years’ experience in a direct marketing role, preferably in the financial services market, with proven success in the development and execution of direct marketing campaigns across multiple channels
• Sound knowledge of relevant legislation governing the finance industry
• Well experienced in the development of creative and effective direct marketing campaigns with a great understanding of production management
• Proven success in interpreting complex statistical information, analysing results and finding solutions in an evolving market
• Proficiency in MS Word, MS Excel (Advance) and MS PowerPoint
• Experience within an agency environment advantageous

Attributes & Behaviours

• Good planning, decision making and problem solving abilities
• An ability to handle multiple tasks in a fast-paced and deadline driven environment
• Excellent interpersonal, communication (both verbal and written) and presentation skills
• Strong organisation and analytical skills
• Broad overall business acumen and industry knowledge, proactive, strong, quick and detail-oriented execution skills
• Performance and quality driven with strong leadership skills
• Highly energetic, confident, optimistic and creative

How to apply:

Click on the Apply Now button below to apply online