Fresh Opening at Samsung South Africa

Posted on :

11 Jul, 2016

Category :

Management Jobs in South Africa

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.

  • The Trade Marketing Lead is required to act as a conduit to facilitate and ensure Brand Bondage between Brand Marketing and Trade Marketing.
  • One of the critical success factors of this role is the contribution to organisation’s goals and objectives through the market share growth and improved sales performance.
  • Strategic Alignment of Brand & Channel Teams; and GTM Strategy Coordinating brand marketing campaigns with all sales channels including Retail, Telco and EBU
  • Work closely with brand and trade teams to ensure effective new product launches and manage and execute Flagship Channel/Retail executions
  • Oversee all Channel Media Bookings are aligned to brand bookings and drive production elements
  • Suggest and brief Innovative POS elements in all channels whilst liaising with channel marketers on their requirements.
  • Order POS for trade for Flagship campaign Brief and order Activation tool Kit for all channels in conjunction with Channel Marketing Managers
  • Brief and execute Digital marketing elements and drive channel links through marketing managers in conjunction with Digital Team
  • Order LDU’s for all channels and manage inventory – on consultation with channel managers Load BQMS, manage EO’s and all processes pertaining to the above flagship elements
  • Ensure that Brand Ads are provided from IM Brand for all campaigns to Channel even if not executed through the IM Brand Team e.g Pink S7, J Series
  • Manage Brand Soldiers and Promotors in channel Present and manage communication to Sambassadors Assist in developing the channel marketing strategies for the company in line with company objectives and brand whilst measuring results.
  • Drive a Task-Force-team to ensure that strategic projects are consolidated in a GTM format across BU’s Analysing the brand and current trade strategy highlighting areas of weaknesses or conflicting messages Assist with timeous execution of campaigns and increase efficiencies in various processes Ensure that the systems and communications are in place whereby all Sales and Marketing staff are aware of all objectives and marketing plans.
  • Organise and direct marketing and strategy meetings on a regular basis whereby the strategy and channel plans are reviewed.
  • Report on channel marketing activities and strategy to senior management within KPI framework Budget management: Oversight of Trade Marketing total budget and Marketing ROI
  • Ensure teams and individuals understand what is expected of them, and have objectives against which performance is continually reviewed External and internal bench marking and research undertaken as required so that the organisation uses best practice
  • Weekly reporting on competitive activity within channels [executive summary] Analysis and recommendations
  • Manage the Smart Life programme from a IM division perspective including budget management and SPIV allocation (with PM’s), new product launching plan, training portal management in association with the IM Training,  and team preparation and execution of a consistent channel communication plan.

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