The ideal x2 candidates for this role in Customer Analytics will be responsible for analysing and interpreting the customer database.
Key Performance Areas
- Continuously develop and improve forecasting tools and approaches
- Compile and distribute a list forecast on data to senior management with recommendations
- Accurately interpret all data, identify and communicate trends from the database and translate these into business strategies
- Responsible for the continuous analysis of the customer retention, acquisition and reactivation strategies
- Complete the interpretation of monthly reports as requested by the business
- Produce and communicate monthly neglected segment selections and review and report back on their performance
- Develop, maintain and communicate the Nixie, overall connectivity, tele connectivity as well as the trend reporting (datapack)
- Investigate, improve and implement contactability strategies
Requirements:
Qualifications & Accreditations
- A relevant degree with majors in mathematical or statistical subjects
- A SQL/ Excel qualification would be advantageous
Experience & Skills
- Advanced computer literacy skills with a high proficiency in MS Excel
- The ability to integrate and interpret numerical and statistical information
- Proven analytical skills
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