Posted on :
23 Mar, 2018
No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we’ve grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh!
Get up close and personal with a company that can shape your future. You will need strong self-motivation, have a passion to win and the ability to build strong relationships. Be the individual that drives the success of a multi-billion euro Brand…this could be MADE BY YOU!
Global Brand Marketing: The Body of Unilever marketing is made up of both brand development and brand building. Brand development is considered the head of the body. You will decide the strategic direction your brands will take in different markets. You will think of ways in which to marry the needs of the market with the brand strengths and drive market development through the development of toolkits that are appropriate and implementable.
The brand development allows you the opportunity to work with global teams in crafting brand and consumer strategies that will ultimately influence consumer behavior toward your category and ultimately your brand. You will project lead innovation that is key to market growth and brand growth. This will allow you to work cross-functionally and interact with people from different areas of expertise to deliver an innovation In full and on time.
Local Brand Marketing: This is where strategy comes to life through implementation. Brand building is the body of marketing. In the brand building you are expected to treat your brand as a growing business. To this end, you will understand your brand from a consumer/shopper and customer perspective. Here you will take the brand toolkit and make it come alive in your market. You will work closely with the shopper and consumer insights to find the sweet spot that works for your brand.
You will explore different channels in which to explode your brand messaging. You will also work closely with your customer team in developing activation that is tailored by the retailer and that will assist you in growing your brand share and volumes. You will also project lead innovation that is delivered by your brand development team, allowing you to work cross-functionally.
As part of your development, you will experience Customer Development i.e. taking our brands to market by partnering with trade i.e. Wallmart, Pick n Pay, Checkers, Clicks etc. Here you become the face of Unilever amongst our customers i.e. traders, retailers & wholesalers