Posted on :
11 Nov, 2014
11 Nov, 2014
The Marketing Manager contributes to the organisational goals through the application of various marketing techniques as well as effective management of the company’s marketing resources, to build brand equity that leads to customer engagement, acquisition and retention, which in turn contribute to the overall Group profit
Lead the development of a brand strategy that will support the business objectives.
This will be done in conjunction with key internal stakeholders as well as external agencies.
Develops and executes marketing plans and programs, both short and long term, to ensure the growth and expansion of company products and/or services
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized.
Plans and oversees the brand’s advertising and promotion activities including tv, radio, print, outdoor, digital, direct mail, events, activations and partnerships.
Manages external advertising agencies to drive the specified marketing initiatives. – This includes the briefing of the agencies on campaigns and taking the activities all the way through to approving of final go-to-market creative. Actively managing the agency’s performance and fee structures through a formalised and structured process is key to the Marketing Manager’s outputs.
Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
Work closely with the Media Planners and Buyers to ensure the correct target market is penetrated as well as ensuring that the marketing activities / performance is tracked and measured.
Works with internal writers and artists to brief and approve copywriting, design, layout, and production of promotional materials.
Ensures effective control of marketing results, and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Prepares marketing activity reports.
Manages and controls the marketing budget.
Actively seeks new and innovative ways to make the brand stand out amongst the general brand clutter by conceptualising radical new ideas in leveraging traditional media, digital media, partnerships, events and other.
Presents on an ogoing basis strategies, marketing plans, marketing performance, to various forums in the organisation.
Responsible for all aspects of staff resourcing, succession planning, management and development ensuring the right people are in place to support service delivery, achieving production and performance targets at all times.
Level of Education: Essential: • Grade 12 (Standard 10) with University Entrance (NQF4) • Relevant Bachelor Degree or equivalent Desirable:
Relevant Post Graduate qualification, preferably a MBA Experience: Essential:
At least 5 years’ experience in a senior management position
Proven track record of successful marketing implementation and launches
At least 5-7 years’ experience in managing a marketing/brand team
Exposure to all forms of media channels e.g. television, print, radio, outdoor, digital, direct marketing
Proven track record of managing external providers Desirable:
Exposure to a Financial Services/FMCG/Retail environment in a marketing and brand management capacity Knowledge of:
Media planning and buying knowledge • Advertising campaign creation and processes • Direct Marketing • Traditional media • Digital propositions and media • Above the line advertising Skills: • Strategic Creation Process • Conceptual thinking ability • Financial Acumen • Ability to communicate at Director level • Excellent presentation skills • Fully competent in microsoft package • Ability to cope within a high-pressure environment • Negotiation skills • Leadership skills • Performance Management
How to Apply
Apply online before 13/11/2014.
Please note that Recruiters may delete or expire jobs at any time.