Pepsi Careers: Brand Consulting Job Opportunity

1. Marketing Planning and Execution

*Proposing the annual Lipton RTD Tea strategy and plans i.e. jobs to be done, for the SA BU that shows a thorough market, consumer and brand understanding and analysis

*Supporting the Africa Commercial Manager in collating and analyzing Africa data, to develop market entry plans, coordinating artwork consumer understanding with Regional marketing team

*Taking guidance & aligning these plans with the Regional Marketing team and with the PLI Business manager Africa.

*Coordinate with PI Franchise and Bottling Marketing Manager to ensure plan alignment and execution and integration within the overall BU Marketing Calendar.

*Management of ATL, BTL, Packaging Research & PR Agencies with the Bottler for Lipton brand and coordinate with BU Marketing manager

*Lead consumer research activity on Lipton brand, linking with the Consumer Insights department

*A&M and Digital Management

2. Trade and Channel Development

*Support in the development of channel-specific brand plans

*Champion the correct brand execution in the POS

*Follow up the plans execution

3. Business Alignment Process with PI Key Stakeholders & Bottlers

*Responsible for alignment with PLI Regional Marketing team on all marketing activities & participating in the taskforce teams.

*Responsible for alignment with PI Marketing team on brand plan and activities

*Responsible for alignment and seeing through the Bottler execution of the marketing plans.

*Working with the PLI Commercial Manager Africa to implement the agreed strategies in SA

*Brand Management/consumer marketing full experience (3 – 5 years) – FMCG industry orientation

*Relevant tertiary qualification

*Experience in working in a Franchise role

*Agency management experience

*Operating experience

*Language skills (Fluent English – written and spoken) and multicultural exposure

PepsiCo Ref: 35174BR

Date: Oct 1, 2013

Location: Johannesburg, ZA

How to Apply

Click here to apply online

Pepsi Careers: Brand Consulting Job Opportunity

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