Posted on :
14 Aug, 2013
The Platinum Group is a Cape Town-based branding, retail and design house with 54 boutique stores in premier shopping centre locations across South Africa.
The story of the Platinum Group (Pty) Ltd is literally a rags-to-riches story that started with long-time business partners and owners Marcel Joubert and Moira O’Reilly selling t-shirts to students. They opened the first Vertigo store in 1989 in the student belt in Rondebosch, Cape Town.
The dynamic duo that launched the group Marcel Joubert and Moira O’Reilly have been in partnership for the past sixteen years. With a fusion of solid business acumen, a partnership that works and a passion for retail and people, this pair continues to make waves in the retail and fashion industry.
Marcel, being a BComm graduate, might have the background in financial management, but there is definitely no clear division of labour.
Joubert and O’Reilly combined have incredible design sense and financial and management prowess, necessary in today’s competitive market.
As a student, Marcel Joubert started making clothing for the student market under the Vertigo label. In 1989, Marcel and Moira opened the Vertigo store in Rondebosch, and just a year later, opened another store in the Gardens Centre.
They then acquired Hilton Weiner in 1995, which has grown considerably with sites in prime locations all around South Africa. After that, Platinum Group acquired both Jenni Button and Aca Joe in July 1997 in two separate, but highly complimentary deals.