Prodigy Finance: Investor Brand Manager

Posted on :

9 Jun, 2016

Category :

Management Jobs in South Africa

Why this is an amazing opportunity

Very rarely do marketers have an opportunity to shape the strategy and future of a brand, even less so in an exciting fast-paced disrupting manner.

The Investor Brand Manager plays a pivotal role in developing and executing the investor strategy as social impact, private and alumni investors are a key pillar in the expansion of the Prodigy Finance global platform. You have the opportunity to bring to life a differentiated investment product, which delivers both a social and a financial return, in a market which is looking for differentiation.

The sense of impact and reward will be huge. You will drive the growth of the investor community, both online and offline, whilst working closely with the Head of Investor Relations and the Head of Marketing. Further to this you will shape the strategy which targets alumni, social impact investors as well as Family Offices.

The results of your efforts enables investors to earn blended value returns whilst investing in thousands of talented individuals from over 100 countries who are looking to fulfil their dreams of furthering their education at the world’s top universities.

We are a small non-hierarchical team; this means that you are going to get exposure to all aspects of our business immediately. You’ll gain as much accountability as you can handle and have an influence on scaling the company.

Our team is very international and very sociable; you will interact with everyone in the business around the world on a regular basis. Being an organisation that’s passionate about education, we place a high value on learning and personal growth.

One of our goals is to build one of the top Fintech teams and cultures anywhere in the world. This means putting a lot of time into ensuring we only hire people with exceptional potential, and creating the best working environment possible. If you want to work somewhere where you’re learning from some of the best brains in Fintech, this would be a good fit.  

Why join Prodigy Finance

  • Experience the excitement and learn from being part of an incredibly fast growing young company. No kidding 4x growth. Happening right now!
  • Enjoy the agility and flexibility offered by a startup culture. A sociable, relaxed and friendly work environment (with a serious coffee culture where you can wear shorts to work).
  • We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop.
  • Gain an inside perspective on the functioning of a venture-backed Fintech startup, learn day-to-day management and build functional expertise.
  • Build a platform that helps to make a very real difference in the world.
  • Receive a competitive salary, and share options in the company. Since you will be playing a key role in making us successful, it is only right that you share in the rewards of our success.
  • Enjoy healthy snacks and team lunches once a week, drinks together as a company, legendary team events and weekly yoga sessions.

What you will do in the role   

You will own the development and execution of a strategic marketing plan which increases the investment community. You will have the support of a junior brand manager, whilst working collaboratively with our Investor Relations team, our Business Development team, based across Cape Town, London and New York. Additionally, you will work with our digital manager, content and PR manager as well as our head of design to develop differentiated break through communications which deliver on the strategic objectives of the business.

Prodigy Finance doesn’t just need just a Brand Manager; we need a marketing strategist who understands financial products, can talk the language, and who wants to work on a pioneer brand.

Specific responsibilities are:

  • Investor strategy development, and execution, across alumni and private investors online and offline
  • Multiple Campaign Management & Implementation across multiple channels
  • Partnership identification and development
  • Driving creative development
  • Ownership of investor content development as well as channel identification and optimisation
  • Content ownership of social media channels, including Facebook, Twitter, Linked In, Google +, and other social profiles along with the Digital Marketing Manager
  • Reporting and analysis on all marketing and advertising campaigns
  • Reporting on all marketing metrics against targets, and assisting with setting targets
  • Assisting with budget planning, and responsible for budget updates
  • Quarterly competitor analysis
  • Working with the Communication & Content Manager to ensure relevant PR, media and event opportunities (created and existing) are identified and leveraged
  • Working with, and supporting, both the PR and Digital agencies with relevant and compelling content
  • Monitoring current affairs in FinTech, and student lending bodies. The ideal candidate will bring practical and real life thinking to these topics

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