Starsat Recruits Brand Manager

To manage the brand and marketing processes (briefs, creative output) to achieve the marketing strategies set by the company.

 

Minimum Requirements

Qualification

· Essential: B. Com Marketing / Advertising degree or diploma / certificate

· Desirable: Additional industry courses and training.

 

Experience

· Essential: 3 – 5 years’ experience in a broadcast or FMCG environment.

· Desirable: Pay TV / broadcasting research experience, media experience

 

KNOWLEDGE

· Marketing methodology and principles

· Brand methodology and principles

· Advertising processes

· Media platforms

· Market segmentation

· Financial principles and management

· Understanding of research processes and results

· Project management

· BCCSA, ASA and CPA rules and regulations

· Diversity knowledge

 

SKILLS

· Administration skills

· Computer literacy (MS Office)

· Diversity skills

· Emotional intelligence

· Negotiation skills

· Communication (oral and written)

· Presentation skills

· Facilitation skills

· Conflict management skills

 

Job Specification

· To execute and deliver on the marketing plans.

· To produce strategic communications plans and creative output (TV, radio, print, outdoor, media, etc).

· To ensure adherence to the project plans and time lines.

· To interpret the CI (Corporate Identity) to all stakeholders to ensure brand consistency and high level of knowledge of the brand.

· To keep track of the allocated budget by monitoring expenditure.

· Day to day implementation of campaigns.

· Conduct brand reviews, analyse trends and report on these.

· Conduct competitor reviews, analyse and leverage on opportunities.

 

How to Apply

Click here to apply online