Posted on :
23 Jun, 2021
23 Jun, 2021
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial long and short term insurance providers. Our
portfolio includes South Africa’s most loved and recognisable brands such as 1st
for Women, Auto & General, Budget, Dialdirect, Virseker and 1Life. Employee
Benefits Administration via our Hippo Advisory Services, which includes health
insurance, provident fund and group life administration. Hippo is South Africa’s
first comparison website and compares insurance, other personal finance
products, travel, health, money, travel, cars from a range of South African
brands. We’re pioneers with a hunger for the best, bringing customer-focused
innovation and service excellence to the financial services industry. We’re an
undivided team of diverse thinkers and doers who believe in leading through
technology and pushing beyond limits.
Job Title: Digital Marketing Analyst
Location: Dainfern, Gauteng, South Africa
Reference #: #DMA
Contract Type: Permanent
Salary: Market Related
Provide performance reporting and analysis of the organization’s digital
marketing channels and campaigns. Works with a portfolio of clients to assist in
creating a deep understanding of the impact and incrementality of our digital
marketing efforts on the growth of the business; defines and implements
measurement strategies that align with client marketing and business objectives;
produces meaningful marketing KPI dashboards and delivering daily, weekly and
monthly, cross-channel performance reports with actionable insight. Conducts
conversion optimisation consultancies, with the aim of improving efficiency in the
digital marketing strategies and increasing ROI.
Insights and Reporting:
Contribute to the design and creation of reporting strategies and templates.
Lead execution of complex reports, identifying and interpreting complex patterns
and trends, and translating those insights into actionable recommendations.
Develop automated reporting and measurements for Digital Marketing channels,
capturing the full spectrum of the customer journey from impression toengagement and conversion.
Develop and improve daily, weekly & monthly forecasting and reporting models.
Utilise analyses to inform and influence the Digital Marketing Team’s
Forecast all Digital Marketing KPIs for budget and planning purposes.
Utilise analytics expertise to perform in-depth database analysis to better
understand customer behaviour through segmentation and predictive modelling
in order to provide a more customer-centric experience.
Analysis and insights to help Marketing Teams understand growth drivers, and
collaborate to ensure ongoing data-driven optimisation of initiatives.
Conduct research and select relevant information to enable analysis of key
themes and trends using primary data sources and business intelligence tools.
Measure and analyse marketing campaigns to understand how marketing
channels can better drive, conversion, ROAS as well as customer lifetime value.
Support brand growth and new customer acquisition strategy by leveraging both
external and internal information on the market and our customer base (potential
and existing) to inform marketing decisions around media channels, offers,
messaging, product selection etc.
Industry Awareness and External Network:
Execute market research to identify innovative industry trends, disruptors, and
new market spaces for emerging or new market opportunities.
Analysis of external market research to obtain insights into key target markets –
both potential and existing customer needs, perceptions, motivations,
expectations, shopping behaviour, budgets and lifestyles.
Effective competitor analysis – including key product category analysis.
Application of strong commercial insight, understanding and acumen in order to
interpret, simulate and model customer behaviour.
Follow industry and emerging best practices in shaping the digital marketing
analytics capability including a focus on data organisation, data quality,
documentation, and ongoing process improvement.
Support customer and market research by performing customer and market
research and analysis techniques.
Continuously identify new ways of how customer information can enhance
Turn business questions into functional analysis – understand the business as
well as the data behind the analysis.
Digital Marketing Plan Execution:
Provide analysis to monitor performance of digital marketing campaigns.
Contribute to reviewing existing operations in own area of work and generate
new ideas to assist in identifying continuous improvements.
Provide ongoing optimisation, growth opportunities, lost-opportunity analysis
that the marketing teams can act on to improve metrics and increase
Knowledge sharing within the broader Marketing team.
Personal Capability Building:
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.
Carry out routine marketing tasks and provide support to others.
Partner with the Digital Marketing Team to identify priority analyses to improve
results of future marketing campaigns. Advise on how to leverage marketing
channels to meet growth targets and Marketing performance objectives.
Participates in special projects as needed to provide analytical and decision
support on new initiatives.
Grade 12/ SAQA Accredited Equivalent (Essential); Google Marketing Platform
Certification (Essential); University Degree in Business, Economics, Statistics,
Marketing, Computer Science or similar (Advantageous)
3 or more years’ experience in a Digital Marketing Analyst role (Essential);
Experience in the Financial Services or Retail industries (Advantageous)
*SAQA Accredited Equivalent – It is the onus of the applicant to provide TIH and
its subsidiaries with certified evidence that their qualification(s) meet the
equivalent NQF level required for this role at time of application. As a registered
Financial Service Provider, we are mandated to ensure that all our
representatives are and remain fit and proper at all times. By applying for this
role, you consent to having your relevant qualification and or accreditation or
confirm that you are working towards meeting the competency requirements.
You further consent to the relevant information being verified.
Application Deadline: 28/06/2021