Nal’ibali (isiXhosa for “here’s the story”) is a national reading-for-enjoyment campaign. It seeks to spark and embed a culture of reading across South Africa, so that reading, writing, and sharing stories – in all South African languages – is part of everyday life.
Job Title: Community Manager
Job Location: Cape Town
Reports to: The digital strategist
The purpose of the Community Manager is to successfully manage and execute Nal’ibali’s loyalty programme needs in conjunction with the overall communications strategy. The role requires an organised and lateral thinker who can connect digital and on the ground activities to the newly developed loyalty programme environment in order to build the online community while building brand awareness and loyalty.
Responsibilities:
- Plan and execute loyalty programme contact strategy communications to the volunteer network in collaboration with the Digital Coordinator and PR & Events Coordinator
- Manage interactions with internal stakeholders (Support Services, R&I, Programmes and Finance teams)
- Maintain loyalty programme activity calendar and ensure timeous broadcast of network communications
- Write engaging loyalty programme copy for use on relevant social media and digital platforms
- Engage with volunteer network to build relationships with the community and encourage engagement
- Respond to network queries and complaints timeously
- Weekly reporting on social media and digital engagements with the community
- Drive acquisition to join Nal’ibali network through digital and social platforms
- Stay abreast of the organisation’s marketing and media plans
- Provide solutions to enhance the volunteer network’s online experience
- Provide campaign performance reporting and analysis to the Digital Strategist and Head of Communications
- Manage the reward fulfillment process (including the distribution of rewards/prizes)
- Ensure timeous resolution of technical glitches relating to the mobi site platform in collaboration with the Digital Strategist
- Liaise with Monitoring and Evaluation Specialist to ensure consistent Salesforce integration
- Use Google Analytics and other measurement tools to provide reports on metrics
- Practice and promote a test and learn approach in terms of learnings and programme course correction
Requirements:
- Minimum of five years’ experience in a digital, CRM, direct marketing agency or loyalty programme
- Understanding of data and direct marketing practices
- Computer Literacy: Word, Excel, PowerPoint and presentation development
- Experience in understanding and evaluating web analytics
- Articulate written and verbal communication skills in English and one other official language
- Able to juggle multiple projects simultaneously in a fast-paced environment
- Passion for digital and loyalty programme marketing
- Track record of innovation and creativity
- Strategic and analytical thinker
- Resourceful
- Ability to work under pressure
- Sense of urgency
- Interest in literacy, early childhood development or education is advantageous
To apply, submit your motivational letter and CV to [email protected] with your name and surname, position title on the subject line
Contact number: 021 448 6000
Note that feedback will be provided to shortlisted candidates only.
Application Deadline: 16th November, 2018