The Nal’ibali Trust is a national reading-for-enjoyment campaign that seeks to spark and sustain a culture of reading, via advocacy, training, partnerships, and high-quality reading material.
Job Title: PR and Event Coordinator
Job Location: Mowbray, Cape Town
Responsibilities:
- Conceptualise an annual PR, media and event strategy for amplifying the Nal’ibali campaign in conjunction with the Senior Communications Officer
- Conceptualise, plan, coordinate and execute key flagship events, as well as the accompanying publicity needed to drive these events
- Coordinate ongoing media and public relations activities i.e. drafting of press releases, issuing/placing of releases; follow-up of release placement; arranging of media events and PR opportunities linked to the agreed Communications implementation plan, national days, literacy events or literacy/education exposure e.g. World Read Aloud Day
- Develop and maintain a comprehensive list of media contacts, particularly for community newspapers and radio stations
- Help generate and submit stories to relevant community newspapers showcasing the Nal’ibali network – partners, clubs, and individuals
- Coordinate Nal’ibali spokespersons to appear on radio and TV interviews as requests come in, in consultation with the Senior Communications Officer
- Coordinate network of community newspapers and radio stations placing/airing Nal’ibali content monthly
- Monthly production, coordination, and promotion of case studies/success stories – either through featured spots on the website, press coverage, learning briefs or Facebook posts
- Develop and oversee the annual events calendar in conjunction with the Senior Communications Officer
- Identify and create speaking and amplification opportunities for key Nal’ibali ambassadors on various platforms, including conferences and workshops
- Oversee development (including being able to brief a designer on content and layout), production and distribution of an array of marketing and communications collateral
- Report accurately and timeously on campaigns, events and media coverage
- Work alongside the digital strategist, digital coordinator and community manager when required
Requirements:
- Five to ten years’ public relations and/or marketing experience, preferably gained within an ad agency or nonprofit organisation environment
- Relevant degree or diploma in public relations, communications or marketing
- Proven ability and experience in event management, from conception to execution
- Knowledge and experience of the accompanying public relations functions
- Writing skills and the ability to craft a story
- Independent, driven and proactive problem solver
- Self-starter with a can-do approach to life
- The ability to work under pressure
- Attention to detail and the ability to multitask
- Proficient in Microsoft Office, (Excel and PowerPoint)
- Previous NGO experience an advantage
- A passion for literacy a distinct advantage
- Ability to speak another South African language a distinct advantage
To apply
Submit your motivational letter and CV to [email protected] with your name and surname, position title on the subject line, (e.g. Name Surname: PR & Events Coordinator)
Application Deadline: Friday, 14 June, 2019