Posted on :
17 Mar, 2011
17 Mar, 2011
Develop, implement, manage and report back on the trade marketing strategies, budgets and plans that deliver on the defined marketing objectives and business goals
Work with the CEO and Sales and Operations Director to translate the relevant business goals into trade marketing objectives.
Conceptualize, develop and secure sign-off on a trade marketing strategy and plan, encompassing all elements of the B2B marketing mix (PR, events, sponsorships, hospitality, road shows, collateral, website, client newsletters, CRM support, advertising, promotions etc.), that will deliver on the agreed to marketing objectives within the approved trade marketing budget.
Ensure brand integrity across all marketing and communications materials.
Liaise with relevant agencies/ suppliers, partners and internal departments to ensure approved initiatives and campaigns are effectively delivered on deadline and within budget (compiling briefs, briefing, setting up of meetings, follow-up, sign-offs etc.)
Implement, manage and report back to the CEO and Sales and Operations director on all campaigns within the marketing plan.
Using PR, drive awareness, understanding and likability of the brand as well as understanding and acceptance of online as an advertisingmedium.
Manage and develop the trade website
Secure and manage all relevant media bookings (internally, within company and externally)
Support the sales team by developing/ maintaining all generic salescollateral, and working with the sales representative, designer and research analyst to develop customised collateral for specific clients or client presentations.
Driven and assertive – a self-starter who takes the initiative and gets things done
Insightful and innovative
Excellent communication skills, both verbal and written
Strong Interpersonal skills
Good negotiation skills
Happy to work alone, or as a member of the wider team
Strong organisational / project management skills
Able to work under pressure and meet tight deadlines
Attention to detail
Qualification: Relevant tertiary marketing degree / diploma
Experience: A minimum of five years experience in a B2B marketing role. Experience within the online industry highly preferential.
Prior Knowledge: Proficiency in relevant software applications and packages. An understanding of the South African internet environment, and online advertising highly preferential.
+27 21 468 8011