Posted on :
3 Oct, 2014
Overall purpose of the position:
We are a highly-rated, leading Internet Service Provider (ISP) with a nationwide customer base, managed from our offices in Cape Town. We are seeking a results-driven Marketing Manager to lead and inspire the existing Marketing team and drive growth with a particular emphasis on referral marketing and brand promotion.
Reports to: CEO
Direct reports: Marketing tea
4+ years’ work experience in:
On-line Reputation Management
Managing content strategy
Consumer brand marketing
4+ years’ experience working on a management level.
Business or marketing-related degree or equivalent professional qualification.
Proven ability to build and execute high level Marketing plans and Brand strategy.
Well established skills to manage marketing budgets.
Sound knowledge of the Telecoms and IT industry as well as ISP services.
Advanced MS Office skills.
Key Performance Areas (KPA’s):
Development; execution and management of the Marketing Strategy:
Overall marketing strategy and execution of plans for existing products.
Working with product development teams to manage new product development.
Conducting market research, i.e. using customer questionnaires and focus groups:
Understanding current and potential customers.
Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
Management the marketing mix.
Staying current on best practices in marketing, target customers and key competitors.
Managing external agencies e.g. brand and PR:
Managing the stakeholder relationship and SLA’s.
Ensuring branding quality control across the organisation.
Ensuring brand excellence and an outstanding end-to-end customer experience.
Managing launch campaigns for new products.
Manage of the marketing team.
As part of the senior management group attend regular meetings and contribute to the development and implementation of strategies, policies, procedures and budgets.
Provide reports, project plans, budgets and other papers as required to present to the Board, CEO and other stakeholders.
Managing the customer journey (customer relationship management).
Delivering growth in sales; customers and increase on Marketing ROI.
Managing Corporate Identity (CI).
Accountable for all e-mail marketing.
· Obsessed with customer satisfaction.
· Pro-active and creative (thinking out of the box).
· Self-motivated and ability to self-manage.
· Excellent communication skills.
· Great attention to detail.
· Problem solving skills.
· Ability to work under pressure and meet deadlines.
· Results driven.
· Team player.
How to Apply