{"id":15288,"date":"2013-10-14T09:43:06","date_gmt":"2013-10-14T07:43:06","guid":{"rendered":"https:\/\/joblistsouthafrica.com\/?p=15288"},"modified":"2013-10-14T09:43:06","modified_gmt":"2013-10-14T07:43:06","slug":"pepsi-careers-brand-consulting-job-opportunity","status":"publish","type":"post","link":"https:\/\/joblistsouthafrica.com\/pepsi-careers-brand-consulting-job-opportunity.html","title":{"rendered":"Pepsi Careers: Brand Consulting Job Opportunity"},"content":{"rendered":"

1. Marketing Planning and Execution<\/p>\n

\n

*Proposing the annual Lipton RTD Tea strategy and plans i.e. jobs to be done, for the SA BU that shows a thorough market, consumer and brand understanding and analysis<\/p>\n

*Supporting the Africa Commercial Manager in collating and analyzing Africa data, to develop market entry plans, coordinating artwork consumer understanding with Regional marketing team<\/div>\n
*Taking guidance & aligning these plans with the Regional Marketing team and with the PLI Business manager Africa.<\/div>\n
*Coordinate with PI Franchise and Bottling Marketing Manager to ensure plan alignment and execution and integration within the overall BU Marketing Calendar.<\/div>\n
*Management of ATL, BTL, Packaging Research & PR Agencies with the Bottler for Lipton brand and coordinate with BU Marketing manager<\/div>\n
*Lead consumer research activity on Lipton brand, linking with the Consumer Insights department<\/div>\n
*A&M and Digital Management<\/div>\n

 <\/p>\n

2. Trade and Channel Development<\/p>\n

*Support in the development of channel-specific brand plans<\/div>\n
*Champion the correct brand execution in the POS<\/div>\n
*Follow up the plans execution<\/div>\n

 <\/p>\n

3. Business Alignment Process with PI Key Stakeholders & Bottlers<\/p>\n

*Responsible for alignment with PLI Regional Marketing team on all marketing activities & participating in the taskforce teams.<\/div>\n
*Responsible for alignment with PI Marketing team on brand plan and activities<\/div>\n
*Responsible for alignment and seeing through the Bottler execution of the marketing plans.<\/div>\n
*Working with the PLI Commercial Manager Africa to implement the agreed strategies in SA<\/div>\n

*Brand Management\/consumer marketing full experience (3 – 5 years) – FMCG industry orientation<\/p>\n

*Relevant tertiary qualification<\/div>\n
*Experience in working in a Franchise role<\/div>\n
*Agency management experience<\/div>\n
*Operating experience<\/div>\n
*Language skills (Fluent English – written and spoken) and multicultural exposure<\/div>\n

 <\/p>\n

PepsiCo\u00a0Ref: 35174BR<\/p>\n

Date:\u00a0Oct 1, 2013<\/p>\n

Location:\u00a0Johannesburg, ZA<\/p>\n

\n

\n

How to Apply<\/strong><\/p>\n

Click here to apply online<\/a><\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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