MAIN PURPOSE
\nTo create and run effective marketing campaigns to support the Vodacom Post Paid and HVC. This involves developing a detailed understanding of the target customer behaviour and what benefits Post Paid can bring to them, and how best to communicate this both by advertising and PR activities.<\/p>\n
JOB OBJECTIVES
\nCreating marketing campaigns which grow the Post Paid business
\nWorking closely with advertising agencies and others to determine the best messages and executions to enthuse various customer bases
\nChoosing appropriate media to best communicate with the customer, especially in rural areas and townships
\nGaining a strong understanding of current and potential Post Paid customers\u2019 and identifying the compelling reasons why they might use Post Paid
\nBriefing and agreeing media plans with the agencies
\nDay to day management of a direct report data analyst
\nUsing data analysis, competitor research and market research to identify issues and opportunities in the market
\nWorking closely with the regions to deliver successful tactical activities
\nSupporting Sales requirements for specific trade activities and materials
\nWorking closely with other Vodacom teams to create synergistic opportunities for promoting products jointly to maximize the reach of the budget
\nCreate tactical advertising to support new functionality and new key trade partners
\nWorking closely with Corporate Comms, Media Relations and the PR team to create successful PR campaigns and manage any PR issues
\nExploit PR opportunities as they arise including awards, conferences and press
\nEnsuring that Post Paid marketing falls within the Vodacom corporate marketing umbrella and is consistent with the key Vodacom branding and messaging
\nRecommending the best use of the available marketing budget and motivating to supplement any shortfall
\nEnsuring that all POS materials are available in suitable quantities and kept up to date<\/p>\n
JOB KNOWLEDGE
\nFinancial \/ budgeting (Desirable)
\nGSM and\/ or FMCG general knowledge (Desirable)
\nMedia\/Journalism (Desirable)
\nISO 900 (Desirable)
\nAdministration (Desirable)
\nBusiness and Marketing Acumen (Essential)
\nPublic Relationship (Essential)<\/p>\n
REQUIREMENTS
\nEDUCATION AND EXPERIENCE:<\/p>\n
3 year \/ degree in Marketing \/ Public Relations \/ Communication \/ B Com in Marketing (Essential)
\nPost graduate in Management\/marketing\/Public Relations\/Communication Science (Desirable)
\n4-5 years experience in the fields of Marketing \/ Public Relations \/ Communication \/ Media Relations
\nMinimum of 5 years experience overall at management level & 2 years for management \/ supervisory experience<\/p>\n
*Please note that the onus lies with the candidate to provide Vodacom with substantial evidence to prove that his\/her qualification is equivalent to the required NQF (National Qualifications Framework) level for the specific position<\/p>\n
EMPLOYMENT EQUITY
\nThe Company\u2019s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply<\/p>\n
<\/p>\n
Location : Midrand Commercial Park 1685
\nJob Type : Full-time
\nEmployment Type : Permanent
\nClosing Date : 06-Dec-13, 9:59:00 PM<\/p>\n