{"id":17131,"date":"2014-03-21T20:24:10","date_gmt":"2014-03-21T18:24:10","guid":{"rendered":"https:\/\/joblistsouthafrica.com\/?p=17131"},"modified":"2014-03-21T20:24:10","modified_gmt":"2014-03-21T18:24:10","slug":"paid-search-account-manager","status":"publish","type":"post","link":"https:\/\/joblistsouthafrica.com\/paid-search-account-manager.html","title":{"rendered":"Paid Search Account Manager"},"content":{"rendered":"
Neo@Ogilvy is the world\u2019s leading digital and direct media agency, with more than 650 professionals in 39 offices across 32 countries.
\nWe have an exciting opportunity for a dynamic team-player to join our growing operation in Johannesburg.<\/p>\n
The ideal candidate will be an innovative, creative, self-starter with a passion for digital marketing.
\nRecent experience in PPC marketing, utilising the latest analytics and bid management tools to drive return on investment is essential. Ideally, the candidate needs to be comfortable working with Excel and have a passion for numbers \u2013 and how to get them to grow in the right direction. We are about results, and applicants with a passion for (and proven experience in) driving CPCs down and conversions up will be at an advantage.<\/p>\n
Key responsibilities include but not limited to:
\n\u0095Day-to-day management of multiple PPC accounts towards delivering a positive ROI based on specific client objectives (including set up, tracking, optimisation and reporting on campaigns).
\n\u0095Keyword research and generation for search strategies.
\n\u0095Development of ad copy and creative for campaigns.
\n\u0095Integration of PPC accounts with relevant analytics\/bid management software.
\n\u0095Working closely alongside account teams towards achieving client objectives.
\n\u0095Attending client meetings and developing good working relationships with clients and digital contacts.<\/p>\n
Requirements<\/p>\n
Essential attributes include but not limited to:
\n\u0095At least two years\u2019 of recent paid search marketing experience.
\n\u0095Excellent written and verbal communication skills.
\n\u0095Attention to detail and accuracy.
\n\u0095Logical and strategic thinker.
\n\u0095Understanding of Google Analytics, and PPC management interfaces.
\n\u0095Good team player with leadership abilities.
\n\u0095Ability to multitask and perform under pressure.
\n\u0095Good client management skills with the willingness and the confidence to work with senior clients.
\n\u0095The ability to work to deadlines.
\n\u0095Interest and keen undertaking to understand the client\u2019s marketplace and business.
\n\u0095An understanding of the online\/offline marketing mix and how these channels work together.<\/p>\n
Attributes which would be advantageous:
\n\u0095Google AdWords qualified.
\n\u0095Proven experience within a paid search marketing role.
\n\u0095Knowledge of and an interest in the latest digital marketing trends.<\/p>\n