The field marketing manager is responsible for building the local face of the brand in their field, in line with the global and national strategies and priorities. They create marketing innovation encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business<\/p>\n
Key responsibilities
\n<\/b>Infuse global and national our client strategies, objectives and philosophies in the field
\nSet regional objectives and clear goals for field marketing specialists to ensure accountability to their key deliverables
\nEnsure top notch understanding of the consumer in various fields across the respective region which forms the basis of local idea generation and execution
\nWork closely with and assist the national marketing specialists in defining ideas and programs to build brand image and increase understanding of the products functionality on a local level
\nAct as the \u201cregional intelligence\u201c for the field sharing consumer insights with the national team
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Marketing innovation:
\n<\/b>Develop, own and execute new ideas that are locally relevant complementing the activation of global and national initiatives working closely with the line manager
\nInnovate and create your own plans based on the knowledge and ownership of your region and make digital and social media an integral part of these plans
\nEnsure field fitting synergies between trade and marketing initiatives
\nInvolve field marketing specialist, wings team and SBMs on idea generation for the field and capitalise on their personal university lifestyle to identify technology\/digitally\/socially driven consumer trends early on
\nIdentify and selectively support cross-marketing (with sales, marketing and\u00a0our client Media House) opportunities
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P<\/b><\/b>remium appeal and e<\/b>xecutional excellence<\/b>:<\/b><\/p>\n
Create, support and\u00a0execute key events, scenes and marketing opportunities that reflect the our client brand values
\nEngage in local grass-root events for sport and culture that are relevant for our client
\nIdentify the local heroes in relevant our client scenes and bring them to the world of our client in a personal way
\nBuild up a sustainable relationship with the local authorities establishing strong networks
\nBuild and maintain key relationships through local sport and cultural opinion leaders
\nBuild up solid relationships with local media outlets (TV, radio, print, digital and social media), activate the our client content pool and integrate relevant RBMH products into your marketing mix
\nSupport and amplify national digital and social media plans around launches and initiatives in the field
\nLead the consumer collecting program with excellence, ultimately managed by the field marketing specialist
\nEnsure well-chosen and premium presence in beneficial local non trade and endemic stores
\nContinually re-apply global, national and regional best practices when it makes sense
\nImplement and uphold a clean logistical system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance<\/p>\n
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O<\/b><\/b>rganizational capabilities and enabling structure:<\/b>
\n<\/b>Sourcing, hiring and training field marketing specialists who fit the brand, have a our client attitude and perfectly fit the field scenes
\nCoach\/assistant the field marketing specialists in sourcing, hiring and training their student brand managers and wings team
\nProvide on-going coaching and support to ensure field\u00a0marketing specialist achieve their deliverables
\nBuild the annual objectives for each field marketing specialist and conduct on-going, mid-year and end of year performance evaluations
\nRegularly assess and identify the development needs of the field marketing specialist working closely with the national field marketing manager to help make it happen
\nIdentify and nurture key talent for the potential space-to-shine opportunity
\nEnsure transparent communication and share learnings with the line manager
\nWork cross functionally, managing internal and\u00a0external requests in line with the annual business plan priorities
\nManage field expenses and general administration
\nDevelop and manage the regional budget with the support of the line manager<\/p>\n
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Key results and\u00a0deliverables
\n<\/b>Create a premium and aspirational local face of the brand in relevant and key scenes with a strong digital\/social media footprint
\nDeliver the annual approved business plan for the region and achievement of agreed individual objectives
\nMaintain healthy relationships with key contacts in the region be a top notch networker
\nDeliver comprehensive and insightful analysis to support and review consumer marketing strategies with the national team
\nDrive heavy usage across all consumption occasions by the correct choice of field marketing initiatives
\nShow that field marketing specialists are role models and strong people managers
\nAct as a role model and display the our client values with a consistent tone of voice that is motivating and inspiring
\nStay-on or under budget and identify cost saving opportunities for the region
\nNo regretted losses in the field marketing team and encourage internal promotions<\/p>\n
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Education and qualifications<\/p>\n
<\/b>Marketing Degree<\/p>\n
Experience
\n<\/b>Ideally a former field marketing specialist with a perfect understanding in consumer collecting, sports or culture marketing
\nMinimum one\u00a0year experience of line management with expertise in hiring, training, administration and motivating teams<\/p>\n
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Knowledge and skills
\n<\/b>A strategic thinker who takes initiative and ownership and \u201cmakes things happen\u201d
\nLeadership, motivation and team skills
\nStrong analytical, planning, budgetary and project management competencies
\nA commitment to people management and development with a proven ability to build and develop talent
\nUnderstanding the core scenes in the region and has strong networking skills
\nExcellent communication skills, including presenting and training abilities
\nAbility to cultivate a team environment
\nCreative mind with a track record of putting new ideas into practice and assessing results<\/p>\n
Contact details<\/b> Job description The field marketing manager is responsible for building the local face of the brand in their field, in line with the global and national strategies and priorities. They…..<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[30],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n
\nCaron
\nDigipath Digital Recruitment
\napply@digipathrecruit.co.za<\/a><\/p>\n\n\n
\n Remuneration:<\/td>\n R230000\u00a0– R250000\u00a0per month\u00a0Basic salary<\/td>\n<\/tr>\n \n Location:<\/td>\n East London<\/td>\n<\/tr>\n \n Type:<\/td>\n Permanent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"