The Loeries are open to all areas of Brand Communication \u2013 including but not limited to advertising, PR, design, Architecture & interior Design, Live Events & Activations, Sponsorships, Digital Media, Social Media, Music Videos \u2013 and any area where a brand interacts with consumers.<\/p>\n
Anyone involved in the creation, publishing or production of the work may submit an entry (including directly from the brand, agency or production company).<\/p>\n
The ELIGIBLE REGION includes the following countries from Africa & the Middle East:<\/u><\/p>\n
Africa: All countries on the continent of Africa.<\/p>\n
Middle-East: All Middle Eastern states – Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE, Yemen.<\/p>\n
Madagascar<\/p>\n
Island states off the African coast (e.g. Mauritius and the Seychelles)<\/p>\n
If multiple companies have worked on a project, they must agree in advance who will submit the entry and they must agree on how the credits will be completed.<\/p>\n
If an entry is received from more than one company, only the first entry will be accepted. No refunds will be given on duplicate entries.<\/p>\n
All student work, created and submitted to a registered educational institution from the Eligible Region, may be entered.<\/p>\n
Where possible, student work should be submitted by the School\/ College\/ University, rather than directly by the individual student.<\/p>\n
Entries that meet any one of the following 4 options will be accepted:<\/u><\/p>\n
CREATED FOR THE REGION: Work that has been created specifically for and to run in Africa or the Middle East (see Eligible Region), irrespective of where the work was originated or produced.<\/p>\n
EXAMPLE 1: A New York agency creates a campaign for a USA brand, specifically to flight in Africa.<\/p>\n
EXAMPLE 2: A Dubai agency creates a campaign to run in Dubai, for a global brand.<\/p>\n
NOTE: A Global campaign that happens to flight in the region is NOT eligible.<\/p>\n
CREATED BY THE REGION: Work that has been created to run globally, or in any market in the world, as long as the work was conceptualized\/originated by companies based in Africa or the Middle East (the Eligible Region).<\/p>\n
EXAMPLE: A Johannesburg agency creates a campaign for a German brand, to run in Germany \u2013 even if the production is done by a German production company.<\/p>\n
All work eligible for 1 & 2 above can be entered in any Craft categories.<\/p>\n
EXAMPLE: A Johannesburg agency creates a campaign for a German brand using a Germany production company. This can be entered for any Crafts irrespective of where the Craftsperson or production company is based.<\/p>\n
CRAFTS: Work that is produced by a production company from the region for a global company, to run outside the region, can be entered for the relevant Craft categories, BUT this may not be entered in the main categories.<\/p>\n
EXAMPLE: A Film Production Company from Dubai produces a commercial for a British agency to flight in Europe.<\/p>\n
This may be entered for all the relevant film crafts that the production company was responsible for (e.g. Direction, Cinematography, etc.).<\/p>\n
Entries must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2016 and 31 May 2017.<\/p>\n