A career at African Bank is much more than a job. It\u2019s an opportunity to nurture, grow and realize one\u2019s full potential. A multitude of career opportunities exist within the Bank, administration, finance & accounting, project management, legal collections, call centre, sales, information technology, human resources, marketing, auditing, risk management, credit analysis, economics and many more. We are looking for<\/p>\n
Marketing Manager<\/strong> MAIN PURPOSE OF THE JOB<\/strong> MINIMUM EDUCATION<\/strong> PREFERRED MINIMUM EDUCATION<\/strong> MINIMUM EXPERIENCE<\/strong> PREFERRED MINIMUM EXPERIENCE<\/strong> CRITICAL COMPETENCIES ADDITIONAL COMPETENCIES PROFESSIONAL QUALITIES<\/strong> ENTREPRENEURIAL QUALITIES PERSONAL QUALITIES<\/strong> ADDITIONAL REQUIREMENTS<\/strong> BEHAVIORAL ATTRIBUTES<\/strong> KEY SKILLS \/ RESPONSIBILITIES<\/p>\n DELIVER THE MARKETING STRATEGY IN CONJUNCTION WITH THE HEAD OF MARKETING<\/strong> DEVELOP AND IMPLEMENT MARKETING AND PROMOTIONAL PLANS<\/strong> PROVIDE CHANNEL MARKETING SOLUTIONS<\/strong> PROVIDE ATL AND BTL MARKETING SOLUTIONS FINANCIAL MANAGEMENT\u00a0<\/strong> LEADERSHIP<\/strong> Own development plan and performance contract, staying abreast of developments in the market and business development through research and development of own skills.<\/p>\n
\nMidrand<\/strong><\/p>\n
\nTo Be Accountable For The Development And Alignment Of The Ab Marketing Strategy To The Business Strategy And Scorecards, Enabling Product Profitability, Market Growth, And Customer Satisfaction – Receiving And Evaluating Product Ideas. Coordinate Activities With Direct Channels To Meet The Groups Targets.<\/p>\n
\nDiploma In Marketing (Imm) Or Related Undergraduate Degree In Behavioural Sciences<\/p>\n
\nDiploma In Marketing (Imm) Or Related Undergraduate Degree In Behavioural Sciences<\/p>\n
\nAt Least 5 Years Marketing Experience<\/p>\n
\nAt Least 6 Years Operations And Marketing Experience In The Services Industry<\/p>\n
\n<\/strong>Analytical Skills
\nBusiness Planning Skills
\nCustomer Focus
\nProject Management Skills
\nBusiness Acumen
\nPresentation Skills
\nCommunication Skills (Verbal\/Written)
\nMs Office<\/p>\n
\nMANAGERIAL QUALITIES<\/strong>
\nLeadership Planning & Organising
\nPersuasive<\/p>\n
\nSpecialist Knowledge
\nProblem Solving & Analysis
\nOral Communication
\nWritten Communication<\/p>\n
\n<\/strong>Commercial Awareness
\nCreativity & Innovation
\nAction Orientation
\nStrategic<\/p>\n
\nInterpersonal Sensitivity
\nFlexibility
\nResilience
\nPersonal Motivation<\/p>\n
\nFlexibility To Travel Within The Regional – For Quarterly Meetings<\/p>\n
\nAbility To Work Under Pressure And Longer Hours<\/p>\n
\nResponsible for delivering the marketing strategy, contribute to Business Strategy and channel targets. Develop product plans and align to business. Expand our product offering to appropriate channels and input to revise product features. Ensure all activities are monitored and evaluated so as to account for ROI. Contribute to the overall Customer management strategy.<\/p>\n
\nDevelop, oversee and evaluate implementation of marketing and promotional plans in budget. Accountability for supporting sales of the AB products to achieve volumetric, value, profitability and share targets.( Demand Creation)
\nImplementation of tactics, test\/learn activities and measurement \/ effectiveness thereof (ROMI)
\nEffective and efficient management of all brand expenditure and activities. Close liaison with Sales operations re implementation of strategies and plans at the point of purchase. Close liaison with Customer Service to ensure effective delivery across the portfolio and developing the service channel.
\nClose liaison with Client Value Management teams to effectively interpret and react to ongoing market dynamics by understanding customer insights. Ensure activities met legal and compliance requirements. Ensure all customer communication is in line with Brand and Client value management strategy.<\/p>\n
\nNational responsibility for Channel Marketing. Brief, guide and sign-off channel marketing and communication affecting the product and marketing strategies. Support implementation of sales support strategy through knowledge\/data collection, research, analysis and sharing. Oversee projects from a marketing perspective. Drive the marketing deliverables of the projects.<\/p>\n
\n<\/strong>Accountable for the alignment of marketing strategy with the business objectives. ATL, BTL and innovative channel development. Accountable for promotional events. Approval of all ATL and BTL marketing proposals and marketing strategies. Build relationships with suppliers and agencies. Provide insights into marketing (products; segments, markets) to drive business objectives.<\/p>\n
\nBudgeting and forecasting.
\nReport on marketing expenditure. Ensure related costs are within acceptable limits.
\nSpecific focus on:
\n– Achievement against scorecard
\n– Increase marketing efficiencies
\n– Gross expenses managed within budget (control of ATL marketing budget)
\n– Leverage from Group Synergies<\/p>\n
\nManaging Performance. Career management. Monitoring individual productivity levels and driving corrective action where required. Staff Retention and talent management. Staff Motivation. Recognition. Training and Development. Resource planning. Recruitment and selection if required. Regular feedback to staff. Quarterly KRA review sessions.<\/p>\n