Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa\u2019s leading financial long and short term insurance providers. Our portfolio includes South Africa\u2019s most loved and recognisable brands such as 1st for Women, Auto & General, Budget, Dialdirect, Virseker and 1Life. Employee Benefits Administration via our Hippo Advisory Services, which includes health insurance, provident fund and group life administration.<\/p>\n
Hippo is South Africa’s first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands. We\u2019re pioneers with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry. We\u2019re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits.<\/p>\n
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Job\u00a0Title: Paid Social Manager<\/strong> Specification<\/strong> Strategy and Roadmap<\/strong> Social Marketing Plan Execution<\/strong> Marketing Campaign Development<\/strong> Stakeholder Engagement<\/strong> Social Marketing Capabilities<\/strong> Website Maps and Templates Development<\/strong> Insights and Reporting<\/strong> Continuous Improvement<\/strong> Leadership and Direction<\/strong> Personal Capability Building<\/strong> Budgeting<\/strong> Compliance<\/strong> Organisational Capability Building<\/strong> General Experience<\/strong><\/p>\n Managerial Experience<\/strong> TASKS<\/strong><\/p>\n
\nLocation:<\/strong> Gauteng Area, Gauteng, South Africa
\nReference<\/strong> # PSM16\/4\/20
\nContract Type:<\/strong> Permanent
\nSalary: Market Related<\/p>\n
\nResponsible for developing and implementing social media strategies in order to increase the brands’ online presence and improve the marketing and sales efforts. Run the social marketing campaigns through social media platforms and work closely with marketing and sales departments, the brand team as well as with our digital in-house team. Have a finger on the pulse of the latest social media trends and able to execute campaigns accordingly. Drive to change the status quo and build purposeful brands.<\/p>\n
\nCreate marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules.
\nCreate integrated and cost-effective social media strategies.<\/p>\n
\nManage large, top-of-funnel digital marketing campaigns and several aspects of the execution plan, such as creating concepts and contents, setting audiences and value propositions, and integrating digital channels. Set and implement social media and communication campaigns to align with
\nmarketing strategies. Set out social media activities and or creative to meet campaign objectives. Stay abreast of micro moments and position the brand to have a presence during those micro moments.<\/p>\n
\nCoordinate activities of affiliates agencies and act as their primary point of contact while working within an established SLA to deliver successful
\nadvertising\/promotion\/other marketing campaigns.<\/p>\n
\nEnsure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management. Communicate TIH’s CSI efforts to business.<\/p>\n
\nExplore new opportunities and trends across the social marketing space and support implementation of specific capability-building initiatives outlined in the social marketing capability road map. Grow and expand company social media presence into new social media platforms and increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram.<\/p>\n
\nQA our website properties to make sure they are aligned to our social media efforts and communications Provide & QA engaging text, image and video content for social media accounts.<\/p>\n
\nCollect customer data and analyses interactions and visits, use this information to create comprehensive reports and improve future marketing strategies and campaigns. Analyse and report on social media campaigns.<\/p>\n
\nReview existing operations in own area of work and implement improvements in social media strategy. Map out how digital assets will be optimized for the social platforms as well as recommend new assets to internal team for new social platform.<\/p>\n
\nTranslate the business goals and objectives to ensure the social strategy is aligned. Develop and grow knowledge and talent within the team in order to stay on top of the latest social media trends.<\/p>\n
\nResearch industry-related topics and able to be a thought leader on social media topics. Research consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Stay updated on new products and features and marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.<\/p>\n
\nManage the content and social media budgets and report on ROI appropriately.<\/p>\n
\nResponsible for quality control of the social media content. Knowledgeable on GDPR and POPI rules and regulations and ensuring compliance.<\/p>\n
\nProvide coaching and guidance to the wider digital marketing stakeholders to develop their social media knowledge.
\nRequirements<\/strong><\/p>\n\n
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\n2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers (Essential)<\/p>\n\n
\nchannels.<\/li>\n
\nmarketing team.<\/li>\n