Beekman Group, South Africa\u2019s leading corporate player in the development and management of property and the leisure sector currently has the following opportunity. In accordance with the Employment Equity Plan of the Group, preference shall be given, but not limited to, candidates from the designated groups.<\/p>\n
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Job Title:\u00a0Digital Marketing Strategist<\/strong> <\/p>\n Specification<\/strong> KEY PERFORMANCE AREAS:<\/strong> As a Digital Marketing Strategist your primary objective will be to optimise the digital marketing footprint for each of the brands within the group, with the ultimate goal of building the brands and generating leads in the most optimal ways across the most effective platforms. You will be required to use a mix of innovative, creative and tech-savvy approaches to identify trends before they peak, and use those insights to implement digital marketing and promotional strategies.<\/p>\n RESPONSIBILITIES INCLUDE:<\/strong> B)Digital Marketing Programmes and Campaigns<\/strong> C)Digital Marketing Optimisation<\/strong> D)Digital Marketing Analytics<\/strong>
\nLocation:<\/strong> Port Shepstone, KwaZulu-Natal, South Africa
\nReference:<\/strong> # Ref # 30\/11
\nContract Type:<\/strong> Permanent<\/p>\n
\nDigital Marketing Strategist<\/p>\n
\nA)Digital Marketing Strategic Planning and Development
\n\u2022Leading ongoing management of all digital marketing touch points
\n\u2022Researching products, services and current strategies to identify new opportunities
\n\u2022Developing strategies using all necessary tools and platforms across these Digital Marketing spectrums:
\noDigital Advertising, Email Marketing, Content Marketing, Search Marketing, Social Media Marketing, Community Management and Copywriting
\n\u2022Applying knowledge of tech-savvy products and market goals in digital marketing strategies and plans.
\n\u2022Setting appropriate targets and building strategies to help achieve them<\/p>\n
\n\u2022Planning, developing and executing digital marketing programmes and campaigns to improve lead quality and beat the competition, including but not limited to online advertising, SEO, email communications, website strategy and design, social media and mobile.
\n\u2022Keeping up-to-date with our various target audience\u2019s preferences and proactively suggesting new campaigns
\n\u2022Taking management oversight of all paid digital channels
\n\u2022Creating and testing Ad copy for operational efficiency and optimal lead generation
\n\u2022Communicating with team members on campaign developments, timelines, and results<\/p>\n
\n\u2022Establishing best practices in digital marketing for all group brands
\n\u2022Liaising with Marketing, Sales, Design and Content teams to optimise customer experience and ensure brand consistency
\n\u2022Creating and optimizing landing pages to increase signups
\n\u2022Applying In-depth knowledge of SEO and AdWords programs for optimisation of the websites and campaigns
\n\u2022Staying up-to-date with the latest digital marketing technologies developments and opportunities<\/p>\n
\n\u2022Owning and maintaining site and platform analytics, metrics, and campaign reporting
\n\u2022Setting up mechanisms to measure multiple campaigns across many online channels and monitoring KPIs. and performing data analysis around key metrics
\n\u2022Performing data analysis around key metrics and suggesting solutions to boost performance:
\n\u2022Drawing meaningful conclusions from campaign data and identifying potential opportunities for improvement
\n\u2022Solid knowledge of web analytics tools like Google Analytics
\n\u2022Monitoring SEO\/SEM, marketing and sales performance metrics to forecast trends
\n\u2022Monitoring competition and providing suggestions for improvement<\/p>\n