We are searching for a dynamic and experienced Digital Lead to join East Coast Radio Social Media Team. The successful encumbent will be based at and service East Coast Radio, a division of Kagiso Media (Pty) Ltd.<\/p>\n
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Job Title: Digital Lead<\/strong> Job Summary:<\/strong> Key Accountabilities:<\/strong><\/p>\n 1.Lead digital team and oversee all online, social media and digital activity<\/strong><\/p>\n \u2022Oversee all members of the digital team including social media coordinator, digital producers with a dotted line to online journalist (in conjunction with News Editor) 2.Planning, developing and implementing online editorial strategy for the East Coast Radio website<\/strong><\/p>\n \u2022Developing monthly content plans that is in line with station strategy 3.Creation and planning of social media content for the social media channels<\/strong><\/p>\n \u2022Promoting website content on FM and on social media 4.Create and manage a weekly newsletter<\/strong><\/p>\n \u2022Creating content that will bring more users to the ECR website 5.Content management: maintenance, updating daily\/monthly content<\/strong><\/p>\n \u2022Page creations 6.Establish and maintain effective working relationships with stakeholders<\/strong><\/p>\n \u2022Manage and attend weekly digital team meeting 7.Proofread\/copy-edit blogs<\/strong><\/p>\n \u2022Ensuring continuity and style 8.Team participation<\/strong><\/p>\n \u2022Execute any tasks that may reasonably be expected.<\/p>\n 9.Attributes<\/strong><\/p>\n \u2022Business management and leadership principles Requirements:<\/strong><\/p>\n Qualifications and Competencies:<\/strong><\/p>\n \u2022Degree or Diploma: Journalism \/ Media
\nLocation:<\/strong> Umhlanga, KwaZulu-Natal, South Africa
\nReference #:<\/strong> ECR-DL-2021
\nContract Type:<\/strong> Permanent
\nSalary: <\/strong>Market Related<\/p>\n
\nThe ideal candidate for this position will be responsible To lead station digital team and activities including managing and maintaining the East Coast Radio website, online content and all related digital properties\/platforms, in conjunction with the Programming Manager and related functions within the organisation.<\/p>\n
\n\u2022Develop campaigns in conjunction with Marketing
\n\u2022Input into Programming Operations Team<\/p>\n
\n\u2022Generating story ideas and source stories for the East Coast Radio website
\n\u2022Creating content in line with editorial standards and values
\n\u2022Scripting on-air mentions
\n\u2022Feeding ideas daily to the on-air producers and programming team
\n\u2022Contributing to the monthly content calendar
\n\u2022Sourcing newer programming ideas that can deepen the online content
\n\u2022Monitoring and driving adequate promotion of online and onair elements
\n\u2022Creating opportunities for content syndication partnerships<\/p>\n
\n\u2022Implementing audience growth strategies for editorial
\n\u2022Creating \u201ctalkability\u201d and sharing content to build the fan base on social media<\/p>\n
\n\u2022Liaising with station stakeholders
\n\u2022Creating and sending to database<\/p>\n
\n\u2022Managing user profiles
\n\u2022Liaising with the sales team to position client content optimally on the website
\n\u2022Creating content engagement opportunities for audience \u2013 polls, quizz, web exclusive stories, theme days for UGC
\n\u2022Develop strategy alongside Market Engagement Manager and implement activities around data collection<\/p>\n
\n\u2022Attending weekly product meeting
\n\u2022Attending daily content diary meeting
\n\u2022Attending once a month presenters meeting
\n\u2022Attending once a month news meeting
\n\u2022Monitoring real-time analytics and feedback to programming manager, on-air and news team
\n\u2022Reviewing monthly statistics
\n\u2022Feedback learnings to management and production teams
\n\u2022Update Weekly Compile monthly digital section of Programming Report<\/p>\n
\n\u2022Sharing best practice with bloggers<\/p>\n
\n\u2022Customer relationship management
\n\u2022Ability to make effective and persuasive presentations on controversial and\/or complex topics to Stakeholders
\n\u2022Work in high pressure environment with quick turn-around time;
\n\u2022Exceptional writing and language skills.
\n\u2022Must be able to work accurately under pressure and meet deadlines.
\n\u2022Creative flair.<\/p>\n
\n\u2022Minimum of 5 years digital and editorial experience
\n\u2022Minimum of 2 years leading a related team.
\n\u2022Experience in media law an advantage.
\n\u2022Experience and good understanding of the fundamentals of online media, marketing and Ad-Network; including SEO, SEM, email marketing, social media, community management, content creation, video content and online reputation management and writing and editing for social media platforms
\n\u2022Knowledge of and interest in popular culture, news and music
\n\u2022Broad media knowledge, including radio would be beneficial
\n\u2022Clear understanding of the sales and marketing process
\n\u2022Understanding of current digital trends, online marketing concepts and best practice;
\n\u2022Understanding of social media schedules, responsiveness and availability requirements, and willingness to be available outside of core business hours.
\n\u2022Driver\u2019s License and own car essential
\n\u2022PR\/Ad Agency and Direct Client operations experience<\/p>\n