Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa\u2019s leading financial long and short term insurance providers. Our portfolio includes South Africa\u2019s most loved and recognisable brands such as 1st for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee Benefits Administration via our Hippo Advisory Services, which includes health insurance, provident fund and group life administration. Hippo is South Africa’s first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands. We\u2019re pioneers with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry. We\u2019re an
\nundivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Job Title: Campaign Specialist<\/strong> Job Summary:<\/strong> Campaign Planning:<\/strong> Project\/Campaign Management:<\/strong> Stakeholder Engagement:<\/strong> Insights and Reporting:<\/strong> Continuous Improvement:<\/strong> Operational Compliance:<\/strong> Personal Capability Building:<\/strong>
\nLocation:<\/strong> Dainfern, Gauteng, South Africa
\nReference #:<\/strong> #
\nContract Type:<\/strong> Permanent
\nSalary:<\/strong> Market Related<\/p>\n
\nPlan and execute campaigns within the defined timelines. Manage campaigns,
\ndata and metrics to help improve overall efficiencies and manage the optimal
\nuse of contacts data for all TIH campaigns (sales, collection, retention, service,
\nadmin). Track, influence, provide solutions and escalate any factors that might
\naffect performance.<\/p>\n
\nContribute to the development of the campaign strategy to optimize the
\ncampaigns performance to reach business goals.
\nDefine the campaign brief outcomes to meet the required set targets with the
\nbusiness.
\nPlan and design the campaign; the timelines and resource capability and skill
\nset required, liaising with multi-channel contact centre management; workforce
\nmanagement.
\nProvide input into the design of new campaigns, engaging with marketing.
\nSupport business in driving new initiatives or special projects<\/p>\n
\nImplement and optimize campaign strategies and cohesive customer
\nengagement according to the plan to drive the achievement of the Business Unit targets. Manage, track and govern campaign settings on dialler guided by models to support strategy.<\/p>\n
\nLiaise with Data Science team and\/or data sources to access reliable data to
\nmeet the campaign outcomes. Liaise and support and provide input regarding campaigns for many stakeholders in TIH business, for example; Heads, Marketing, Business Intelligence, IT and compliance team. Communicate issue resolution processes and escalation channels to ensure smooth and functional engagement.<\/p>\n
\nMaintain, analyse, re-engineer and evaluate new and existing campaigns; as well as share\/present to the Business Unit the progress, performance,
\nopportunities, threats and insights pertaining to campaign metrics, volume and quality of data, resources and skill sets, results, commercials (cost per contact, p-factor), gaming of contacts or leads.
\nProvide input and review scripting of campaigns and how the campaign
\nperforms.<\/p>\n
\nIdentify and implement optimization plans around targeting with the goal of increasing campaign profitability. Implement initiatives to improve campaign performance based on lead optimization and segmentation.<\/p>\n
\nEnsure data processes are adhered to \u2013 lead scrubbing, data optimization and segmentation strategies, implementation of all models, data alignment to campaign brief including applicable regulatory and legislative requirements. Highlight any identified contact centre abuse of leads.<\/p>\n
\nDevelop own capabilities by participating in assessment and development
\nplanning activities as well as formal and informal training and coaching. Maintain an understanding of relevant technology, and industry best practices through ongoing education, and reading specialist media.<\/p>\n