Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
\nSouth Africa\u2019s leading financial service providers. Our portfolio includes shortterm
\ninsurers, a long-term insurer, health insurance as well as an insurance and
\npersonal finance comparison platform. Our origins date back to 1 June 1985,
\nand we have since grown into a group of subsidiaries that includes some of
\nSouth Africa\u2019s most loved and recognisable brands. We exist to continuously
\nfind better ways to give people peace of mind, whether it is to protect what they
\nown, their loved ones or their greater ambitions and life plans. We bring
\ncustomer-focused innovation and service excellence to the financial services
\nindustry. We\u2019re an undivided team who believe in leading through technology
\nand pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHL
\nhas a vast global footprint.<\/p>\n
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Job Title: Brand Manager: Auto & General<\/strong> Job Summary:<\/strong> Marketing Execution:<\/strong> Brand Strategy and Effectiveness:<\/strong> Brand Positioning:<\/strong> Marketing Communications:<\/strong> Data Collection and Analysis:<\/strong> Portfolio Management:<\/strong> Stakeholder Engagement (Internal and External):<\/strong> Marketing Impact Assessment:<\/strong> Personal Capability Building:<\/strong> Operational Compliance:<\/strong>
\nLocation:<\/strong> Dainfern, Gauteng, South Africa
\nReference #:<\/strong> #
\nContract Type:<\/strong> Permanent
\nSalary:<\/strong> Market Related<\/p>\n
\nBe a custodian of the brand. Create, execute and monitor brand strategies that
\ndeliver on brand requirements. Report, monitor and analyse marketing and
\nbrand activities and maintain a keen interest in the growth and profitability of the
\noverall business.<\/p>\n
\nDeliver specified outcomes and provide others with expert advice while working
\nwithin established marketing programs.
\nCreate brand prominence through co-ordinated activities and communication.
\nDeliver against business metrics through multiple activities and touchpoints.<\/p>\n
\nManage brand(s) and coordinate brand support activities, using brand tracking
\nand\/or performance analysis to inform future brand activities.
\nDevelop and implement an integrated brand strategy to yield optimal business
\nresults.<\/p>\n
\nAssist in achieving brand positioning and lead on contributing ideas to brand
\nplans.<\/p>\n
\nDevelop and deliver marketing communications campaigns across all media to
\nsupport the business plan and increase sales.
\nEffectively utilise all channels, in an integrated and co-ordinated manner to
\ndeliver on brand strategy.
\nIdentify suitable brand opportunities and execute accordingly.<\/p>\n
\nCollate and analyze data using pre-set tools, methods and formats. Involves
\nworking independently.<\/p>\n
\nDeliver small project workstreams, carrying out specified project activities within
\ndefined time and quality parameters and ensuring adherence to the prescribed
\nproject management methodology.<\/p>\n
\nContribute to stakeholder engagement through identifying stakeholders, finding
\nout their needs\/issues\/concern and reacting to these by arranging meetings and
\nevents and drafting supporting materials to promote understanding and
\ncommitment.
\nAgency management: Manage day-to-day agency operations in order to achieve
\noptimal return from agency resources.
\nInternal and external supplier management: Co-ordinate and collaborate with all
\nrelevant stakeholders to ensure delivery of brand strategy through the entire
\nvalue chain.<\/p>\n
\nSupport the collection of data and participate in reviews of marketing activities to
\nidentify opportunities for improvements.<\/p>\n
\nDevelop own capabilities by participating in assessment and development
\nplanning activities as well as formal and informal training and coaching; gain or
\nmaintain external professional accreditation where relevant to improve
\nperformance and fulfill personal potential. Maintain an understanding of relevant
\ntechnology, external regulation, and industry best practices through ongoing
\neducation, attending conferences, and reading specialist media.<\/p>\n
\nDevelop knowledge and understanding of the organization’s policies and
\nprocedures and of relevant regulatory codes and codes of conduct to ensure
\nown work adheres to those standards. Obtain authorization from a supervisor or
\nmanager for any exceptions from mandatory procedure.
\nEnsure strict brand governance on all internal and external communications and
\napplication of brand CI.<\/p>\n