We’re recruiting for the position of Digital Reporting, Insights and Web Analytics Specialist. The purpose of this role will be to implement an analytical services framework and strategy to support reporting requirements. This will include delivering business-wide reporting requirements, gathering marketing and competitor intelligence for decision making, delivering campaign reports and insights, implementing a robust digital analytics framework using tools such as Tealium and Adobe Stack and translating business requirements into analytics specifications for web and mobile applications.<\/p>\n
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Job Title: Digital Reporting, Insights and Web Analytics Specialist<\/strong> Job Summary:<\/strong>
\nLocation:<\/strong> Johannesburg<\/p>\n
\nDuties and Responsibilities:<\/strong>
\nDelivering business-wide reporting requirements
\nGathering marketing and competitor intelligence for decision making
\nDelivering campaign reports and insights
\nImplementing a robust digital analytics framework using tools such as Tealium and Adobe Stack
\nTranslating business requirements into analytics specifications for web and mobile applications
\nUnderstanding analytical requirements pertaining to customer behaviour
\nGathering reporting and analysis requests from business stakeholders
\nTranslating requirements into analytical implementation specifications
\nExecuting owned media campaign ideas
\nUsing personalisation and targeting to optimise conversion rates
\nOptimising drop-off rates and driving landing page improvements
\nCreating actionable insights to improve knowledge of digital behaviour
\nOpening new commercially viable opportunities for the business
\nDeveloping analytical models that can be deployed to various business areas
\nFacilitating analytics and modelling to deliver data for campaign targets and sales leads
\nDelivering data extracts to support commissions payments, etc.<\/p>\n