Finovate Limited Current Job Opportunity – Apply Now!

Finovate started in 2015, when three friends felt called to flip the narrative of the business world – changing it from a world of distrust to trust, of self-centeredness to selflessness, from arrogance to humility, and from greed to generosity. By changing the narrative, Finovate can positively influence businesses – leading to restored relationships and a healthier economy.

 

 

 

 

Job Title: Marketing Analyst
Location: Paarl, Cape Winelands.
Salary: R30 000.00 – R40 000.00 Per Month
Job Type: Permanent
Sectors: Marketing, Market Research, E-Commerce
Reference: 2956947135

 

 

Vacancy Details

Our client is looking for a dynamic E-Commerce Marketing Analyst to join their team in the Cape Winelands area.

Overall Job Description:

A technical marketing analyst with a strong focus on driving our reporting, analytics and tracking strategy and implementation thereof. This role requires a mix of creativity and strong analytical skills to identify website optimisation opportunities and the ability to develop and execute a testing and optimisation plan. A high level of attention to detail and great organisational skills are crucial for success. You need to be able to prioritise and work in a fast-paced, dynamic environment with competing deadlines. Working in a small but growing team requires the ability to work cross-functionally and with a wide range of individuals with different skill sets.

Responsibilities:

Marketing analytics & reporting:

• Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and automation of regular reports
• Extensive experience with analytics tools, working with developers in setting up correct tracking and ensuring all metrics are reported on correctly
• Provide actionable market and customer insights to address key strategic questions
• Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities

Experimentation & CRO:

• You will function as an important member of the marketing team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance
• Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
• Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team
• Work with content creators to optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

SEO:

• Monitoring traffic performance in Google Analytics and Google Search Console
• Support copywriters with keyword research for SEO writing
• Continuously collect, analyse and identify trends/insights to improve SEO strategy
• Work with the development team to implement the best SEO practices

Experience and Qualification Requirements:

• Bachelor’s degree or equivalent in marketing, data analysis, information science, or a related field
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills in both Afrikaans & English
• Demonstrable experience as a data analyst, preferably working in a Marketing team or with Marketing stakeholders with a track record of producing data-driven insights and recommendations to various stakeholders
• Solid experience in SEO, Google Analytics & other MarTech platforms
• Thorough understanding of tracking and how to best setup different KPI measurements
• Experience in putting together A/B testing plans, executing them and reporting on the results
• Excellent knowledge of statistical analysis and data visualisation
• Experience in an e-commerce environment & e-commerce platform would be advantageous
• Experience working with project management tools like Asana (advantageous)

The position in based in the office

 

To Apply

Click Here!

Application Deadline: August 14 2023

Please apply online if you meet the above-mentioned requirements.

Please assume that your application was unsuccessful If you have not been contacted within 4 weeks.