Posted on :
13 Apr, 2022
13 Apr, 2022
YFM is a “Youth” radio station in Johannesburg, South Africa. Established in 1997, the station is formatted to mostly play urban music genres such as Kwaito, Hip Hop, and R&B along with a minority of its airtime being dedicated to talk shows.
Job Title: Trade Marketing Co-ordinator
Location: Johannesburg, Gauteng, South Africa
Reference #: YFM048
Contract Type: Permanent
Salary: Market Related
The Trade Marketing co-ordinator will be responsible for creating, managing and co-ordinating all trade marketing activities and activities on behalf of the sales team.
1.Support the sales team to ensure there is a brand presence with new and existing clients of YFM.
2.Supporting the sales team with client relationship building initiatives.
3.Highlight possible opportunities that exist in the industry that will create brand awareness.
4.Manage and co-ordinate all trade events and activations.
Key Performance Indicators:
•Assist and support sales in the execution of their trade marketing strategies
•Provide creative ideas and input when needed.
•Assist in ensuring all printed collateral to clients and agencies conform to a standard look and feel and reflect the brand identity of YFM.
•Co-ordinate a trade newsletter.
•Planning and implementation of trade promotional plans, which will drive awareness of brand and increase airtime demand.
•Manage and coordinate the planning and execution of all trade events/shows including internal sales workshops, incentive events and client functions.
•Mange and implement various events including budgeting, giveaways, accommodation, flights, agenda, invites and running orders.
•Manage trade marketing budgets.
•Managing the trade marketing calendar.
•Complete any other task as instructed by MD.
Education: Matric and relevant marketing diploma and/or degree would be preferred.
Experience: A minimum of 2 years’ experience in marketing. Preferably from a radio broadcast industry.
Specific Professional Competencies:
•Exceptional communication and presentation skill – both verbal and written.
•Exceptional negotiation skills.
•An understanding of the broadcast sales environment.
•Must be available outside of normal working hours – this position requires the individual to attend events after hours, weekends and public holidays as and when requested. Working hours will vary according to business requirements.
•Understanding of integrated advertising campaign strategies and tactics.
•Demonstrate ability to work on multiple projects simultaneously, and shift priorities as organizational demands required.
•Ability to work as a team player
Knowledge & Skills:
•Deadline and Target Driven
•Proficiency in MS Office Suite
•Analytical and Detail Orientated
•Strong Interpersonal Skills
•Excellent Written and Verbal Communication
•Excellent Presentation Skills
Values and Behaviors:
•Actions and Results Driven
•Innovation and Creativity
•Passionate about the YFM Brand
Application Deadline: 19/04/2022