Posted on :
7 Jun, 2022
7 Jun, 2022
Job Title: Digital Marketing Analyst
Implementation of analytical services framework and strategy to support the analytics requirement of all the business areas within predefined SLA�??s across Digital platforms.
To deliver all required analytics, market/competitor intelligence and insights to support the management team decision-making. To deliver self-initiated insights and campaign reporting to support, CRM Digital marketing campaigns sales leads.
To implement and manage a robust digital analytics framework through the use of Adobe Stack CRM�??s across Web, Mobile and App. To translate business requirements into analytics specifications that speaks to a variety of languages that can be understood by Web applications Adobe.
Qualification and Experience:
Relevant 3 year Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
Minimum of 3 years�?? experience essential in a web/digital/telecoms or IT environment with exposure to:
Web Page structures
Basic ITIL Foundation
Reporting tools such as Qlikview /Adobe/Google Analytics
Service Management tools such as Remedy/HP Service Desk
Business requirements specification writing
Roles and Responsibilities:
Increase analytics availability and functional availability across the Digital channels through continuous improvement initiatives
Utilize digital analytics tools to provide insights, monitor stability and performance across Web, Mobile and App
Ensure all digital KPI�??s are tracked to monitor the overall health and track the achievements of the Digital business