Posted on :
14 Apr, 2021
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform. We’re pioneers with a hunger for best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.
What we offer:
TIH offers an exceptional benefits programme, and competitive compensation packages. You have options for Life Cover, Disability Benefits, Provident Fund, Medical Aid, and more. Office benefits include free undercover parking, free Wi-Fi, ATMs, an onsite gym, subsidized meals, convenience store, coffee shop, an on-site Dischem store, free seasonal fruits – every day, and an Active Access walking programme
Job Title: Senior Manager: Digital Marketing
Location: Gauteng Area, Gauteng, South Africa
Reference #: SM:DM14/4/21
Contract Type: Permanent
Salary: Market Related
Responsible for the overall strategic direction and management of the digital marketing function to deliver the performance KPI’s of multiple brands and product lines. Responsible for acquisition led performance marketing and digital customer experience, as well as digital brand engagement. The incumbent will be responsible for driving the teams performance of the digital marketing ecosystem,
including SEO, Paid Search, Social Media and programmatic channels, as well as acquisition led website performance and optimization, digital analytics and reporting; data optimization; agile test and learn; marketing technology and driving website front-end acquisition strategies. Responsible for the management of multi-million rand budgets against defined ROI, digital team
development and capacity building and integration. Responsible for shaping the future direction of digital marketing, the roadmap and ensuring the business keeps at the forefront of the ever-changing digital landscape. A general knowledge of non-digital marketing, brand principles and commercial acumen is necessary.
Digital Marketing Strategy and Roadmap:
Lead the development of digital marketing strategy and the integrated digital marketing road map that together will enable TIH brand to grow and evolve the digital marketing ecosystem.
Digital Marketing Capabilities:
Create and effectively communicate the digital marketing capability road map with the executive team and senior stakeholders. Lead cross-functional collaboration across marketing and technology to define and prioritize foundational and innovative digital marketing capabilities. Develop and take ownership of Digital Enablement Strategy in conjunction with TIH’s financial and customer centricity goals, in order to move our digital maturity from nascent/emerging to multi-moment. Develop and execute enablement strategies encompassing market segmentation, digital experience, product mix and positioning, channel optimization and efficiency and analytics to achieve or exceed defined business goals.
Leadership and Direction:
Identify and communicate the actions needed to implement the function’s strategy and business plan within the business area or department; explain the relationship to the broader organization’s mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals. Lead a multi-disciplinary team of professionals across digital marketing
specialists, analytics, operations, enablement, development and creative. Build a performance-driven, test and learn and commercially driven team focused on performance and productivity, Champion a culture of proactively managing risk, continuous improvement, action and accountability.
Digital Marketing Plan Execution:
Lead execution for the digital marketing plan, overseeing inbound and outbound digital channels and all aspects of digital marketing campaigns.
Budgeting & Costing:
Manage budget plans for a department. Could involve development and delivery. Manage the digital marketing budget and be accountable for achieving customer acquisition and sales targets. Enforce standards related to meeting budget commitments, marketing efficiencies and related marketing benchmarks.
Insights and Reporting:
Set and lead execution of the data and analytics reporting plan, creating strategies and templates to report data in a meaningful way. Create, present, and communicate high-impact data and analytics insights and recommendations to critical internal and external stakeholders. Manage the analytics team to work with data science & BI tools to build reports to analyses data to improve business reporting and campaign effectiveness. Prepare and manage regular management reports for production metrics, customer experience and analytics. Establish and monitor industry level benchmarks for marketing performance and digital customer/partner experience. Develop competitive analysis by segment, channel and persona – through a structured approach to identify and act on developments in the digital domain to defend and expand TIH brands position in the market.
Digital Strategy/Transformational Projects Execution:
Define a digital road map to transform the business, identifying the domains and activities that benefit from rapid digitization. Design the right operating model for digital and determine the best-fit suppliers to support execution. Develop and drive top and bottom-line performance improvement by working with the Chief Marketing Officer and wider technical teams to sustainably transform our business. Achieve objectives and aspiration of the business through the delivery of market leading marketing and digital enablement solutions
Manage and report on performance within the department or area of responsibility; set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of annual business objectives. Establish and monitor industry level benchmarks for marketing performance and digital customer/partner experience. Develop, manage and execute against a performance and productivity driven annual plan. Mentor & develop the skills within the team (includes setting & providing feedback on monthly KPI’s & targets) Ensure governance standards across the digital campaigns for paid and organic and enforced and well-managed. Manage the team that creates and deploys all digital performance marketing activities of the TIH brands across all digital channels (ie: Social Media, Adwords/PPC, SEO, display) with a focus on growth and first time buyer acquisition.
Identify and manage stakeholders up to C-suite level, finding out their needs/ issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
Collaborate with other country peers (UK & AUS) to share learnings and enhance digital marketing capabilities. Work closely with internal business units to ensure digital marketing strategy is aligned with all brand and sales strategies and are working within existing governance standards. Manage and inspire external partners to enhance and develop the organizational initiatives. Work closely with peer functions such as digital teams, brand, sales, operations and data science to ensure the business objectives are being met,
Customer Needs/Experience Research:
Lead the design and execution of customer research projects by collecting and analyzing customer and market data to develop an understanding of customer segments, trends, needs, and expectations. Ensure the management of the end-to-end marketing discipline that leverages insights, data & analytics, processes and technology practices to maximize the effectiveness and efficiency of digital marketing initiatives. Constantly pursue marketing opportunities (digital and direct marketing) through effective leverage of customer insights, customer feedback mechanisms, digital tools, data and analytics to heighten digital customer experience and financial goals.
Improvement / Innovation:
Initiate, formulate and implement new business practices within a specific discipline while managing the development and/or delivery of a significant element of the organization’s change management program. Deploy and optimize of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement – greater digitization of our business across the end-to-end customer and partner experience.
Personal Capability Building:
Act as subject matter expert in an area of technology, policy, regulation, or operational management for the team. Maintain external accreditations and in- depth understanding of current and emerging external regulation and industry best practices through continuing professional development, attending conferences, and reading specialist media.
Grade 12/ SAQA Accredited Equivalent (Essential);
Degree or Equivalent in Marketing (Essential);
Google Marketing Platform qualification (Advantageous)
10-15 years’ work experience with extensive understanding of Digital Marketing campaign and financial management, analysis and performance reporting (Essential);
Experience across the digital eco-system, with good technical understanding of digital marketing channels and how they interplay in the ecosystem (Essential);
Experience and understanding of Martech platforms, Marketing automation and GMP (Essential)
3-6 years’ management experience (Essential)
*SAQA Accredited Equivalent* – It is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application.
Financial Sector Conduct Authority (FSCA)** competency requirements: FAIS recognized qualifications / Regulatory Examinations / Class of Business Certification and / or CPD according to your DOFA (where applicable) – As a registered Financial Service Provider, we are mandated to ensure that all our representatives are always and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. TIH is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion.
Should you not hear from our team in 30 days, kindly consider your application unsuccessful.
Unlock your greatness & be unstoppable
Application Deadline: 21/04/2021