Posted on :
30 Apr, 2021
30 Apr, 2021
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial long and short term insurance providers. Our portfolio includes South Africa’s most loved and recognisable brands such as 1st for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee Benefits Administration via our Hippo Advisory Services, which includes health insurance, provident fund and group life administration. Hippo is South Africa’s first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands. We’re pioneers with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an
undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits.
Job Title: Campaign Specialist
Location: Dainfern, Gauteng, South Africa
Reference #: #
Contract Type: Permanent
Salary: Market Related
Plan and execute campaigns within the defined timelines. Manage campaigns,
data and metrics to help improve overall efficiencies and manage the optimal
use of contacts data for all TIH campaigns (sales, collection, retention, service,
admin). Track, influence, provide solutions and escalate any factors that might
Contribute to the development of the campaign strategy to optimize the
campaigns performance to reach business goals.
Define the campaign brief outcomes to meet the required set targets with the
Plan and design the campaign; the timelines and resource capability and skill
set required, liaising with multi-channel contact centre management; workforce
Provide input into the design of new campaigns, engaging with marketing.
Support business in driving new initiatives or special projects
Implement and optimize campaign strategies and cohesive customer
engagement according to the plan to drive the achievement of the Business Unit targets. Manage, track and govern campaign settings on dialler guided by models to support strategy.
Liaise with Data Science team and/or data sources to access reliable data to
meet the campaign outcomes. Liaise and support and provide input regarding campaigns for many stakeholders in TIH business, for example; Heads, Marketing, Business Intelligence, IT and compliance team. Communicate issue resolution processes and escalation channels to ensure smooth and functional engagement.
Insights and Reporting:
Maintain, analyse, re-engineer and evaluate new and existing campaigns; as well as share/present to the Business Unit the progress, performance,
opportunities, threats and insights pertaining to campaign metrics, volume and quality of data, resources and skill sets, results, commercials (cost per contact, p-factor), gaming of contacts or leads.
Provide input and review scripting of campaigns and how the campaign
Identify and implement optimization plans around targeting with the goal of increasing campaign profitability. Implement initiatives to improve campaign performance based on lead optimization and segmentation.
Ensure data processes are adhered to – lead scrubbing, data optimization and segmentation strategies, implementation of all models, data alignment to campaign brief including applicable regulatory and legislative requirements. Highlight any identified contact centre abuse of leads.
Personal Capability Building:
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching. Maintain an understanding of relevant technology, and industry best practices through ongoing education, and reading specialist media.
Grade 12/ SAQA Accredited Equivalent (Essential)
Relevant 3 year Business degree / diploma in Business Management /
Campaign Management and Contact Centre (Advantageous)
3 or more years’ experience Campaign Management (Essential);
Data management experience (Essential);
Analytics or MI experience (Essential);
Dialler Management (Essential);
Experience in the financial services industry (Advantageous);
Experience of dealing with relevant stakeholders e.g. work force management,
contact centres, marketing (Advantageous
Application Deadline: 14/05/2021